INTELLIMAXX™ GOES MOBILE; ANGOSS ACQUIRES HORNBY MOBILE SOLUTIONS
BUSINESS

TORONTO, Nov. 9 /CNW/ - Angoss Software Corporation (TSX-V: ANC), a leading provider of software and solutions in data, predictive analytics, and marketing, today announced it has acquired the mobile solutions assets of Hitgroup.ca formerly operated as "The Hornby Solution". 

The Hornby Solution reflects more than a decade of domain expertise in the Canadian loyalty and rewards space.  Hitgroup founders Blair Calder and Stevi Hanson are assisting Angoss with transitional support and collaboration on sales and business development for existing opportunities after closing.

The Hornby system provides a robust mobile marketing platform that enables marketers and their agencies to provide mobile loyalty and rewards programs including offers, coupons, and other location based services.  It is especially well positioned to help retailers and other high frequency consumer services providers extend existing loyalty and rewards programs to create mobile marketing and rewards opportunities. 

Angoss will be integrating the Hornby capabilities into its Intellimaxx™ integrated marketing solutions platform as Intellimaxx™ Mobile and extending its data capture, communications, promotions, loyalty and customer intelligence capabilities across Blackberry, iPhone and Android mobile platforms. 

"By extending Intellimaxx™ with these exciting mobile capabilities, Angoss will be able to provide our customers with a comprehensive suite of customer management, insight, engagement and loyalty" said Eric Apps, President of Angoss.  "In addition, this solution will provide us with valuable opportunities to provide more advanced analytics and measurement than currently exist in the mobile space to help marketers better understand the dynamics of the mobile marketplace".

The terms of the deal were not disclosed but include initial cash consideration payable over 12 months and incentive compensation linked to sales pipeline conversion.  In addition, following the initial anniversary of the transaction, warrants to acquire 75,000 common shares of Angoss exercisable at $0.75 may be issued if the solution achieves specified revenue thresholds, subject to the receipt of any applicable board and stock exchange approvals at such time. 

About Angoss Software Corporation

Angoss offers clients access to the Intellimaxx consumer insights and digital marketing system.  Intellimaxx includes consumer prospecting and market planning capabilities, a robust customer preferences management and digital communication environment for web, email and mobile campaign deployment, and predictive analysis engine helping marketers better target and interact with consumers based on their behaviors and preferences.  Intellimaxx has helped marketers at Sirius Satellite Radio, Rogers Communications, Black's Photography, The Source, Shoppers Drug Mart and other major retailers understand their customers, incent profitable customer behavior, execute marketing initiatives and measure marketing performance.  For more information on Intellimaxx, visit www.sapien.ca.  For more information on Angoss, visit www.angoss.com

About Intellimaxx™

Intellimaxx™ is an advanced Customer Relationship management (CRM) technology platform that integrates the CRM process from customer data capture and hosting to market planning, multi-channel campaign execution and results measurement. On-demand, cost efficient, and scalable, Intellimaxx™ improves marketing effectiveness, cost efficiency and accelerates customer response and purchase cycles.  Intellimaxx™ powers the customer acquisition, retention, and cross sell activities of leading Canadian retailers, telecommunications, and media companies. For more information regarding Intellimaxx visit http://www.sapien.ca/solutions/campaign_management.php 

This press release contains statements of a forward-looking nature. These statements are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. The accuracy of these statements may be impacted by a number of business risks and uncertainties that could cause actual results to differ materially from those projected or anticipated, including: the risk that the sale of our products and services involves a long sales cycle; the risk that the economic environment and business conditions will remain difficult to predict; the risk of competition in our target markets; the risk that we may not respond adequately to evolving technologies; the risk that we or our customers may have difficulties in introducing our products or services; the risk that we will encounter difficulties in continuing to offer services; the risk that we will encounter difficulties in integrating the operations of acquired companies with our own; the risks of conducting our operations in a variety of international locations; the risk that we may need to record future write-downs of assets arising from our investments in other companies; the risks relating to the costs that we may incur as a result of litigation against us; and  other risks described in our filings with securities regulatory authorities, including our annual reports, interim financial statements and similar disclosure documents.  Angoss Software Corporation does not undertake any obligation to update this forward-looking information after the date of its initial publication, except as required under applicable law. Sapien Information Services Corporation is not affiliated with Sapien Canada Inc. of Toronto, Ontario or Sapient Corporation of Boston, Massachusetts.

Note: Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

For further information:

Angoss Software Contact:
Jordan Cooperman, VP Marketing, ph: 416-593-2415, email: [email protected]