Integrated Sales Expert Joins BIV

VANCOUVER, Nov. 17, 2016 /CNW/ - Laura Torrance, a senior integrated sales expert with national experience, has joined Business in Vancouver Media Group as Integrated Sales Manager, Sue Belisle, President and Publisher announced today.

"We are delighted that we've been able to attract such a talented and experienced professional as Laura to help lead our integrated sales team," Ms. Belisle said.  "Her many years in sales on a national level and her deep understanding of how clients need customized, integrated sales solutions will be great assets for our organization."

Ms. Torrance has over two decades of experience as a senior sales professional in both Toronto and Vancouver.  Most recently, she was Senior National Account Manager at The Globe and Mail, working with national clients and top agencies to create campaigns across print and digital platforms.  In that role, Ms. Torrance was responsible for seeking out and developing partnerships with organizations such as Simon Fraser University, BlueShore Financial, the Government of Saskatchewan and New Zealand Trade & Enterprise. 

"My career has been focused on sales and on helping other account executives develop their sales skills and talents," Ms. Torrance said.  "I'm very excited to be working with BIV's integrated sales team; coaching them in the creation of campaigns that suit clients' unique needs across the spectrum of media available today.  Media has evolved dramatically and to best serve our clients, we need to be strategic, nimble and creative."

Ms. Torrance is a graduate of the Canadian Securities Course and studied at Trent University, the University of British Columbia and the BC Institute of Technology.  She is an avid volunteer in the community and has participated in marathons and competitions such as Whistler's 'Tough Mudder.'

SOURCE Business in Vancouver Media Group

Image with caption: "Laura Torrance (CNW Group/Business in Vancouver Media Group)". Image available at: http://photos.newswire.ca/images/download/20161117_C2817_PHOTO_EN_818347.jpg

Image with caption: "Business in Vancouver Media Group logo (CNW Group/Business in Vancouver Media Group)". Image available at: http://photos.newswire.ca/images/download/20161117_C2817_PHOTO_EN_821122.jpg

For further information: contact Sue Belisle, President & Publisher, Business in Vancouver Media Group at sbelisle@biv.com or 604.608.5151.

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