MONTREAL, Feb. 18, 2014 /CNW Telbec/ - The Institut Pacifique (Pacific Path Institute) launches today its annual fundraising drive
today with Yves Charbonneau, Vice President, Sales, Agropur Division
Natrel, serving as honorary president. The target is to raise $275,000
for the purpose of training as many young Quebecers as possible in
peaceful conflict resolution.
"I jumped at the opportunity to chair the campaign because the Institut is having a real impact on our youth," said Yves Charbonneau. "The kids
who take the organization's program are generally less aggressive and
experience less anxiety, fear and isolation. They are more likely to
report bullying, better equipped to protect themselves against bullies,
and more focused in school. They stay in school longer."
In 2013, more than 165 early childhood education centres and 500 schools
implemented the Institut's Vers le pacifique (towards peacefulness) and Différents, mais pas indifférents (different, but not indifferent) programs. The Institut now wants to
expand these initiatives across the province.
In Quebec, one in ten youths say they have been bullied. With the advent
of modern communication technologies, bullying is no longer contained
within school walls. Today, kids can receive text or Facebook messages
24 hours a day.
"Every $1,000 we raise helps 1,850 students build a solid foundation for
dealing with bullying and violence," said Shirlane Day, Executive
Director of the Institut Pacifique. "Our programs support their growth
and development, and help prevent violence-related problems in
society." To donate, call 514-598-1522 or visit the Institut's website
About the Institut Pacifique
The Institut Pacifique is a not-for profit organization founded in 1976
dedicated to developing, implementing and promoting conflict resolution
skills and preventing psychosocial problems among children, youths and
adults. Its objective is to fight violence by promoting peaceful
Founded in 1938, Agropur is an important player in the North American
dairy industry. With sales of more than $3.8 billion, the Cooperative
is a source of pride for its 3,348 dairy producer owners and 6,300
employees. Agropur processes more than 3.3 billion litres of milk per
year in its 31 plants across North America and boasts an impressive
line of products that includes such prestigious brands as Natrel,
Québon, OKA, iögo and Olympic (joint ventures with Ultima Foods),
Farmers, Agropur Signature cheese, Central Dairies, Agropur Grand
Cheddar, Sealtest and Island Farms.
For further information:
and interview requests:
Diane Jeannotte/Diep Truong