Video: Peter Aceto, President & CEO of Tangerine shares his excitement about the launch of Tangerine and how the Bank will continue to push the boundaries of financial services through simplifying, innovating ...
Video: Welcome to Tangerine. Ever since we first opened for business in 1997, we've had a relentless drive to create the most exceptional banking experience our Clients. We're proud to be known as the bank ...
Bold new name reflects the Bank's unique identity
TORONTO, April 8, 2014 /CNW/ - ING DIRECT has changed its name to
Tangerine. The name change is the result of ING DIRECT's sale by ING
Groep to Scotiabank in 2012. Tangerine will continue to operate as a
wholly-owned subsidiary of Scotiabank.
"Today marks an exciting chapter in our journey to simplify everyday
banking for Canadians," said Peter Aceto, president and CEO of
Tangerine. "Our approach to delivering banking has always been
progressive and our bold new name, Tangerine, is reflective of our
commitment to empower, inspire and motivate people and their money.
Although our name has changed, our clients can rest assured the values
that they have come to know and love us for won't change. We will
continue to make banking simple, offer great interest rates, fair fees
and award-winning customer service."
With the transition to Tangerine, clients can expect their everyday
banking to become even easier.
Tangerine is the first Canadian bank to launch a fully responsive
website, tangerine.ca, which will provide one consistent website experience regardless of the
device used to access the site. This is an example of how Tangerine
continues to innovate and simplify banking for its clients.
In June, clients will be able to make free withdrawals and deposits at
Scotiabank ABMs, allowing them to access their Tangerine accounts at
nearly 4,000 ABMs across Canada. Fee-free withdrawals will also be
available via ABMs located at Shell, 7-Eleven, Cineplex Theatres and
Couche-Tard convenience stores. Visit tangerine.ca/abmlocator for details.
There will be no changes to client numbers, account numbers, PINS or
Clients will be able to make fee-free withdrawals from nearly 50,000
cash machines in over 40 countries worldwide via the Global ATM
"Tangerine has a very distinct and innovative business model that has
been contributing steadily to the evolution of Canada's banking
industry for almost two decades," said Anatol von Hahn, Group Head of
Canadian Banking at Scotiabank. "We are committed to preserving
everything that Canadians have come to love about the brand over the
past 17 years, and look forward to supporting Tangerine as it grows."
More than 10,000 Canadians including clients, employees and the public
had their say in the Bank's new name as part of a year long process
that focused on the need to stay true to the brand's unique and
innovative approach to banking.
The colour orange which is closely associated with the brand continues
to dominate the new visual identity. The tagline remains "Forward
Banking", which emphasizes that Tangerine offers a bright way forward
for Canadians and their money.
To celebrate the launch of Tangerine, the Bank is offering a promotional
interest rate of 2.5%**on net new deposits into a Tangerine Savings
Account between April 8, 2014 and June 30, 2014. Clients are also able
to earn up to $150 in cash bonuses: $50 for opening their first savings
account, $50 for opening their first chequing account and $50 for
switching their payroll for the first time into the Tangerine Chequing
Account by July 31, 2014. For more details visit tangerine.ca/bonus150
To watch a behind-the-scenes video of 'The Story of Tangerine' and to
receive important banking updates, visit tangerine.ca.
*Free Access does not apply to Scotiabank ABMs in Colombia and Panama.
** Some conditions apply. Annualized interest rate. Calculated daily,
paid monthly. Subject to change at any time."
Tangerine is a direct bank that delivers simplified everyday banking to
Canadians. With more than 1.9 million clients and close to $38 billion
in total assets, we are Canada's leading direct bank. Tangerine offers
flexible and accessible banking, innovative products and services, fair
fees, and award-winning client service. From chequing and savings
accounts, GICs, RSPs, TFSAs, mortgages and mutual funds, Tangerine has
the everyday banking products Canadians need. With over 1,000 employees
in Canada, our presence extends beyond our web site and mobile app to
our 24/7 contact centres and Café locations. Tangerine was launched as
ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and
operates as a wholly-owned subsidiary. For more information, visit tangerine.ca
Follow us on Twitter @TangerineBank.
Video with caption: "Video: Peter Aceto, President & CEO of Tangerine shares his excitement about the launch of Tangerine and how the Bank will continue to push the boundaries of financial services through simplifying, innovating and challenging the status quo. ". Video available at: https://www.youtube.com/watch?v=Gmg72upXhfg
Video with caption: "Video: Welcome to Tangerine. Ever since we first opened for business in 1997, we've had a relentless drive to create the most exceptional banking experience our Clients. We're proud to be known as the bank that helps Canadians save their money, and as a leader in simple and innovative everyday banking. It's who we are, and who we'll always be.". Video available at: https://www.youtube.com/watch?v=PuDGYTFpiq4
Image with caption: "Tangerine is a direct bank that delivers simplified everyday banking to Canadians. Tangerine was launched as ING DIRECT Canada in 1997. In 2012 it was acquired by Scotiabank, and operates as a wholly-owned subsidiary. For more information, visit tangerine.ca (CNW Group/Tangerine)". Image available at: http://photos.newswire.ca/images/download/20140408_C8969_PHOTO_EN_38954.jpg
For further information:
APEX Public Relations