Infusium23® Three Step Treatment Helps Transform Hair To Healthier Looking, Hydrated and Happy Locks

TORONTO, July 6, 2017 /CNW/ - Hot off a season of highlighted hair themes, Infusium23® has always been on trend to help repair, restore and restructure hair back to real life with a full line of affordable salon-proven products, specially formulated to beautifully treat even the most damaged hair. See results after only one use. Want your hair to feel even more love? For a limited time, get 35% more love with Repair and Renew and Moisture Replenisher Shampoos & Conditioners size increase from 350ml to 473ml for the same price, and until July 31, save $1 CAD off any Infusium23® item with coupon available for download at www.save.ca.

A heritage brand that is like a trusted best friend, Infusium23® is happy to share its secret of how to achieve healthier looking hair and address different hair concerns.  By combining the powerful ingredients found in the different hair collections: (Hydrolyzed Keratin, Macadamia Oil, Argan Oil, Avocado Oil and Olive Oil) with the unique i-23 Complex®, the Infusium23® collections help repair the signs of past damage, helps restore natural beauty, and helps restructure each strand of hair.  The Infusium23® Hair Treatment Collections include: Repair and Renew, Moisture Replenisher and Color Defender.  To achieve great hair results, use Infusium23® three-step hair treatment regimen. Easy!

Step 1 INFUSIUM23® SHAMPOO
All Infusium23® shampoos are formulated to cleanse your hair. Focus on cleansing the scalp first, rubbing in circular motions with the pads of your fingers (not the nails) and letting the motion of the water work the suds down the length of your hair. Avoid piling the hair on top of your head or diligently rubbing shampoo into your ends, which are the oldest and often the most damaged sections of your hair.

Step 2 INFUSIUM23®CONDITIONER
When using Infusium23® conditioner, be sure to focus on the hair, not the scalp. Work the conditioner through your hair for better coverage. Remember to look for conditioner designed for your hair needs, as these are usually designed to help repair the signs of your specific type of damage.

Step 3 INFUSIUM23® LEAVE-IN TREATMENT (Best Seller in the Infusium23® Hair Treatment Collections)
Infusium23® leave-in treatments come in a variety of options and are easy to apply and light enough for daily use. The online website, www.infusium23.ca, will help guide you to product that's right for your hair concerns.

-FACT SHEET-

Infusium23's unique i-23 Complex® is the building block for all of their products, combining 23 hair-healthy ingredients to help treat even the most damaged hair. This custom blend of ingredients has been formulated to help improve overall hair health and manageability, reduce styling damage and breakage, hydrate, strengthen, and leave hair shiny!

Repair and Renew helps strengthen weak, brittle hair. Infused with Hydrolyzed Keratin and Argan Oil, these formulas help repair the signs of damage for softer, shinier, smoother hair.

Moisture Replenisher helps hydrate and quench dry, dull hair. Infused with nourishing Avocado Oil and Olive Oil, these formulas help replenish hair with vital moisture and seal-in shine.

Infusium23® is available at most major retailers across Canada and suggested retailer price $8.99 CAD (prices may vary depending on retailer).  For summer 2017, Infusium23® will offer a special bonus size in Repair and Renew and Moisture Replenisher Shampoos and Conditioners with 35% more value for the same original price and $1 off any purchase from May 29-July 31, 2017.  For more information, please visit www.infusium23.ca or tag us on Instagram https://www.instagram.com/infusium23ca @Infusium23ca

About Helen of Troy Limited

Helen of Troy Limited (NASDAQ, NM: HELE) is a leading global consumer products company offering creative solutions for its customers through a strong portfolio of well-recognized and widely-trusted brands, including OXO®, Hydro Flask®, Vicks®, Braun®, Honeywell®, PUR®, Febreze®, Revlon®, Pro Beauty Tools®, Sure®, Pert®, Infusium23®, Brut®, Ammens®, Hot Tools®, Bed Head®, Dr. Sinatra®, Dr. David Williams, and Dr. Whitaker®. All trademarks herein belong to Helen of Troy Limited (or its affiliates) and/or are used under license from their respective licensors.  For more information about Helen of Troy Limited, please visit www.hotus.com.  

SOURCE Infusium23

For further information: please contact: Pamela Kennedy, PK Communications, (416) 402-3364, pamela@pkcommunications.ca

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