MISSISSAUGA, ON, Feb. 13, 2014 /CNW/ - Today, Infiniti unveiled the next
step in the brand's strategy to expand into new premium segments, with
the Infiniti Q30 concept making its national debut at the Canadian
International Auto Show (CIAS) in Toronto. After a record-breaking year
for the brand in Canada, up 11.9 per cent with 8,947 vehicles sold, and
its best January ever, the Infiniti Q30 Concept is a sign of more great
things to come for Canadian consumers.
Deliberately challenging categorization with its design shape, the Q30
Concept fuses the dynamic design and sportiness of a coupe, the
roominess of a hatch and the higher stance and visual perspective of a
"With its sleek profile and visual promise of engaging performance and
dynamics, the Infiniti Q30 Concept will resonate with today's
young-minded customers who refuse to be defined by labels or
conventions," said Wendy Durward, Director, Infiniti Canada.
Infiniti designers were given the freedom to explore seductive
alternatives to traditional premium automobile brands, resulting in a
very modern design with a sleek silhouette, dynamic character and
artistically sculpted, individualistic interior design. It features a
dramatic exterior shape, particularly the body sides, which include
bold sections, deep undercuts and intersecting lines.
Full-bodied in form and highly sculptural in shape, the Q30 Concept is
unmistakably Infiniti and shows the personality and authenticity you
can achieve when not chasing the status quo.
"The Q30 Concept shares key Infiniti design cues with the new 2014
Infiniti Q50 and visionary Infiniti concept vehicles like Essence,
Etherea and Emerg-e," said Durward. "Adding to that, Infiniti's
Director of Performance, four-time F1 World Champion Sebastian Vettel,
will have significant input into the production version, so you know
this will be a driver's car."
Inside, the Q30 Concept embodies Infiniti's ambition to be a leader in
the premium segment in interior design and quality. Warm, inviting and
emotionally engaging, with a unique execution of Infiniti's "dual wave"
effect, the Q30 Concept advances the sculptural appeal that is pure
More information and photos of the Infiniti Q30 Concept can be found HERE.
Also on display at the CIAS this year, are two award-winning Infiniti
vehicles - the 2014 Infiniti Q50 Sports Sedan and the 2014 Infiniti
After naming the Q50 sports sedan "Best Luxury Car over $50,000" by the
Automobile Journalists Association of Canada (AJAC) this fall, AJAC
also recently awarded Infiniti with both of this year's "Best New
Technologies" for two of the world's first technologies both introduced
on the Q50 - Predictive Forward Collision Warning and Direct Adaptive
Today, ALG added another award to Infiniti's cabinet, naming the QX60
luxury crossover, as the Canadian Residual Value Award winner in the
Premium Midsize Utility Vehicle (3-row) segment for the second straight
"Being recognized by organizations like AJAC and ALG is a great honour
and a sign that Infiniti is moving in the right direction and bringing
inspired performance to the Canadian market," said Durward. "The Q50
sports sedan and QX60 luxury crossover continue to be our top sellers
with each featuring an exciting and efficient hybrid option for those
looking for even greater fuel efficiency and performance."
More information, high-res images and b-roll are available at www.media.infiniti.ca/ or upon request. More information about Infiniti and the Total
Ownership Experience® can be found at www.infiniti.ca
Infiniti Motor Company Ltd. is headquartered in Hong Kong with sales
operations in approximately 50 countries. The Infiniti brand was
launched in 1989. Infiniti's range of premium automobiles is currently
built in manufacturing facilities in Japan and the United States.
Production in China and Europe will start soon along with the expansion
of the brand's portfolio.
As the Title Partner and Vehicle Performance Partner of Infiniti Red
Bull Racing, Infiniti has a far-reaching technical collaboration with
the Formula One team, and Sebastian Vettel, its triple World Champion
driver, serves as Infiniti's Director of Performance.
Infiniti offers a full-line of luxury performance automobiles that
inspire at every turn, including the all-new Q50 luxury sports sedan,
Q60 coupe and convertible, Q70 performance luxury sedan, QX50 luxury
crossover, QX60 7-passenger luxury crossover, QX70 performance luxury
crossover and the QX80 full-size luxury SUV.
More information about Infiniti, its Total Ownership Experience® and its
industry leading technologies can be found at Infiniti.ca. For the latest news on Infiniti, visit media.infiniti.ca or media.infiniti.ca/fr, "like" Infiniti on Facebook facebook.com/infiniticanada or follow the brand on Twitter twitter.com/infiniticanada.
Image with caption: "Today, Infiniti unveiled the next step in the brand's strategy to expand into new premium segments, with the Infiniti Q30 concept making its national debut at the Canadian International Auto Show (CIAS) in Toronto. (CNW Group/Infiniti)". Image available at: http://photos.newswire.ca/images/download/20140213_C9646_PHOTO_EN_36634.jpg
For further information:
Senior Manager, Corporate Communications
Cohn & Wolfe
(647) 259-3316 / (416) 400-5263