Industry Veteran Joins deCarta as Vice President, Mobile Business Development
MacDonald joins deCarta from mywaves where he was VP, Worldwide Sales and Distribution, selling video content and mobile advertising to mobile operators - directly, and through, OEM channels. Prior to joining mywaves, MacDonald was VP, Carrier Sales, at Danger and responsible for the deal with T-Mobile US that launched the highly successful "T-Mobile Sidekick" consumer handset. Danger was acquired by Microsoft in 2008. He has also held executive roles at Netcom and iPass focusing on marketing and sales of data services to major international operators. Earlier, MacDonald spent several years in management consulting with European mobile operators at BMS (now Cap Gemini) and later as CEO of his own UK-based software company, which he later sold to Lotus/IBM.
"I'm excited to be joining deCarta just as mobile operators are beginning to invest significantly in location-based services", said MacDonald. "deCarta is uniquely positioned to enable operators to launch a range of stunning new services, thereby extending their brands and protecting their customers from encroachment."
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About deCarta
deCarta is the leading geospatial software platform that has enabled some of the industry's most successful Location-Based Services (LBS) applications such as those deployed by Verizon, Sprint Nextel, AT&T, T-Mobile, Multimap and Hotels.com. The company's technology is ideal for high-volume LBS applications in the mobile, personal navigation, connected navigation, enterprise and Internet markets where scalability, speed and reliability are vital. http://www.decarta.com.
For further information: Michele Zipse (US), Marketing Communications Manager, deCarta, Tel: (415) 398-0580, email: [email protected]; Amanda Slayton-Joslin, Honcho PR, [email protected], +44(0)7774-601059
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