- Blogger Engagement Campaign to raise awareness of sustainable book
TORONTO, Nov. 3 /CNW/ - On November 10, 2010, at 1:00 pm EST, Eco-Libris
in partnership with Indigo Books & Music is launching a campaign to use
the power of the internet and social media to raise awareness of books
printed on environmental paper and its significance to forest
conservation. Two hundred bloggers will review their selections from
200 books that have been printed on recycled paper and/or are FSC
certified. These books will encompass an assortment of mainstream adult
and children's titles.
Indigo is pleased to be the only book retailer supporting Eco-Libris in
these awareness efforts. Participation in this campaign highlights
Indigo's commitment to the use of environmental papers in book
publishing, a core goal of Indigo's environmental paper policy which
aims to eliminate the use of wood fibre from endangered forests and
facilitate a broader sustainability shift in the publishing and paper
Michelle White, Director, Sustainability at Indigo Books & Music said,
"Indigo has a strong forest conservation mandate and we believe that
physical books printed on environmental paper are a sustainable choice.
We commend Eco-Libris for reinforcing this message and engaging readers
to take this issue into consideration when purchasing books. In fact,
Indigo provides information online and though in-store kiosk that
allows consumers to make informed decisions about where the paper
content of their book comes from".
"The Green Books Campaign celebrates sustainable reading, presenting
booklovers worldwide with great options in books that are printed using
eco-friendly paper. Although there's so much hype today around e-books,
books printed on paper remain dominant in book retailing and it is
important to us all that they will be as environmentally sound as
possible," says Raz Godelnik, CEO of Eco-Libris. "We are happy to
collaborate with Indigo in this campaign as not only they are a green
leader in the book industry, but they are also the only book retailer
that actually provides readers with an easy way to find information on
books that are printed on eco-friendly paper."
To learn more about Indigo's environmental program, please go to chapters.indigo.ca/environment.
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock
Exchange (TSX:IDG). As the largest book retailer in the country, Indigo
operates in all provinces under different banners including Indigo
Books & Music; Indigo Books, Gifts, Life; IndigoSpirit, Chapters, The
World's Biggest Bookstore, and Coles. The online division, href="www.chapters.indigo.ca">www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award
winning Indigo Online Community. In 2008, Indigo launched Pistachio, an
eco-aware lifestyle store featuring stationery, gifts and home décor,
Founded in 2007, Eco-Libris is a green company working to green the book
industry by promoting the adoption of green practices in the industry,
balancing out books by planting trees, and supporting green books. To
achieve these goals Eco-Libris is working with book readers,
publishers, authors, bookstores and others in the book industry
worldwide. So far Eco-Libris balanced out over 150,000 books, which
results in more than 165,000 new trees. For more information, please go
SOURCE Indigo Books & Music Inc.
For further information: For further information:
Director, Public Relations
Indigo Books & Music Inc.