MoneySense Magazine issues its grades to help Canadians prior to giving season
TORONTO, Nov. 13, 2015 /CNW/ - For the sixth consecutive year, the Nature Conservancy of Canada (NCC) has been named Canada's top Environmental Charity by MoneySense Magazine.
In its annual Charity 100 rating, MoneySense Magazine has awarded NCC an overall grade of A in terms of financial accountability, transparency and effectiveness.
That's the highest grade in the environment and conservation sector.
The MoneySense rating is designed to help Canadians get a better idea for how efficiently charities use their money. Using data obtained from Canada Revenue Agency, websites and the charities themselves, MoneySense ranked the 100 largest charities in Canada according to their efficiency, fundraising efforts, reserve fund size, transparency, administration and governance.
"NCC wishes to thank its donors and supporters across the country who make our land conservation and stewardship work possible," said John Lounds, president and CEO of the Nature Conservancy of Canada. "Through prudent management, more than 80 percent of all the funds we raise are spent directly on protecting this country's natural treasures."
"The MoneySense Charity 100 gives donors confidence in our accountability. When combined with the impact of our work -- the natural areas we conserve and care for and the species they sustain -- it is a compelling story," added Jane Gilbert, NCC Vice president of Public Affairs and Communications. "This is timely information as the holiday season approaches and families consider the charities they will support."
The Charity 100 article is available in the December issue of MoneySense, on newsstands now.
The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2.7 million acres (1.1 million hectares), across the country.
SOURCE Nature Conservancy of Canada
Image with caption: "Nature Conservancy of Canada (CNW Group/Nature Conservancy of Canada)". Image available at: http://photos.newswire.ca/images/download/20151113_C6620_PHOTO_EN_544202.jpg
For further information: Andrew Holland, National Media Relations Manager, The Nature Conservancy of Canada, Tel. 1-877-231-4400, Andrew.Holland@natureconservancy.ca