TORONTO, Feb. 8 /CNW/ - The Digital Strategies Conference, focused on effectively marketing products and services in the Digital Age, will take place Wednesday, March 10, at the Fairmont Royal York Hotel in Toronto. From start-ups to Fortune 500 companies, online marketing is key to business success. Presented by Digital Media Wire, in association with the Canadian Association for the Advancement of Music & the Arts (CAAMA), marketers and business owners will learn how to use the latest e-business tools and make smart investment decisions with limited marketing dollars.
This full-day event will feature appearances from media executives discussing top digital media and marketing trends. Panellists will highlight how to maximize revenues by leveraging social media communities, online analytic tools, search engine marketing strategies and video platform tools.
Confirmed to keynote at the conference are two best-selling authors Bob Garfield and Scott Fox, Louise Clements and Anthony Soohoo.
Bob Garfield is a columnist, critic, essayist, pundit, international lecturer, and inveterate broadcaster. He recently published the book The Chaos Scenario which outlines the new landscape for media and advertising in a digital world. On television, he is the advertising analyst for ABC News and on radio, he is the co-host of NPR's On The Media.
Scott Fox is an entrepreneur and online marketing and e-commerce success coach. A best-selling author, he has held the number one spot on both Amazon.com's E-commerce list and Hi-Tech Careers list. Publisher's Weekly calls his book e-Riches 2.0 "a godsend to those intimidated by digital media." His expertise is based on personal experience building multi-million dollar e-businesses, ranging from small web startups to the online division of a major corporation.
Louise Clements is Head of Sales for Facebook in Canada. Clements is responsible for building strategies and solutions for Facebook's advertisers, one of the key steps in Facebook's on-going success in leveraging the power of its users.
Anthony Soohoo is Senior Vice President and General Manager of CBS Interactive's Entertainment & Lifestyle division. Soohoo joined CBS in 2007 with the acquisition of Dotspotter, one of the fastest growing community-powered pop culture properties on the web. Prior to founding Dotspotter, Anthony was Vice President and General Manager at Yahoo.
Additional speakers include Jack Rotherham, SVP, Strategic Development and Partnerships, Metacafe; Ned Sherman, CEO and Publisher, Digital Media Wire Inc.; Jay Baage, VP, Content, Digital Media Wire; Phil Miano, National Sales Director, Mobile Advertising, AOL; Michael O'Donnell, CEO, Skytide; Laura Coltrin, Senior Search Engine Optimization Manager, MySpace Canada; Richard Sussman, Director, Media & Entertainment, Nielsen Online; Bob Johnson, VP & Principal Analyst, IDG Connect; Matthew Snyder, CEO & Founder, ADObjects; Will Page, Chief Economist, PRS for Music; Mark Ghuneim, CEO & Founder, Wiredset/Trendrr; Giovanni Gallucci, Social Media Ninja, Author & Guest Speaker; Colin Gillis, Director of Research & Senior Tech Analyst, BGC Financial; Paul Cormack, Consumer Marketing Manager, Family + Playhouse Disney, Astral Television Networks; Tim O'Shaughnessy, CEO & Co-Founder, LivingSocial; Adam Cahan, CEO, Auditude; Andrew Goodman, Founder & Principal, Page Zero; David U.K., Managing Director, Worldwide; Maurizio Angelone, CEO, Member of the Board of Directors, MyScreen Mobile Inc.; Chris Williams, Managing Director, Media Contacts, Havas Digital; Ned Bigelow, Sales Manager, Mojiva; Sean MacPhedran, Director of Creative Strategy, Fuel Industries; and Sonny Mayugba, Bus. Dev. Director, Sacramento Press.
Registration information and up-to-date details on the speakers can be accessed by visiting the Digital Strategies Conference website:
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Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling proposition to provide busy executives with a daily briefing of the most important news stories about the business of digital media. On July 20, 2000, we published the first issue of Digital Media Wire Daily - our daily email newsletter dedicated to objective coverage of news stories about the convergence of media, entertainment and technology. Today, we are a full scale media company that owns and produces 8 major conferences, publishes daily newsletters and directories, and operates the popular www.dmwmedia.com news and community portal.
The Canadian Association for the Advancement of Music & the Arts (CAAMA) is a national organization representing the interests of artists and SMEs in Canada's music and entertainment businesses. CAAMA provides access to industry leaders, key buyers and timely information on developing trends, technologies and emerging markets. CAAMA empowers its members with the critical tools to facilitate growth and success in today's digital economy while fostering international trade relationships and initiatives. For more information, visit www.caama.org.
SOURCE CANADIAN ASSOCIATION FOR THE ADVANCEMENT OF MUSIC & THE ARTS (CAAMA)
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