VICTORIA, Jan. 6, 2014 /CNW/ - Almost every consumer-facing company is
chasing the social media Holy Grail called 'customer engagement'. And
very few have figured out why its important.
"If you don't understand why you're doing something, you won't know what
to do or how to do it effectively," said Sam Fiorella, author of
Influence Marketing. "Customer engagement without a defined goal is
simply people talking in a vacuum. Like every part of your business,
you need to know the ROI."
TicTalking.com is a new tool that gives corporate clients a tangible
return on investment from social customer engagement.
"When companies use Facebook as their brand's socialization tool,
they've given away their most-important asset: comprehensive knowledge
and ownership of their customers' wants, needs, and interests," said
Peter Nieforth, CEO of TicTalking.
TicTalking fosters deep, meaningful conversations about customers'
interests in a modern, visually-appealing, and intuitive way, Nieforth
explained. TicTalking then uses proprietary software to extract meaning
and understanding from those conversations. The corporate client then
gets customized data with intelligent recommendations.
"If I'm a travel retailer, TicTalking can tell me that my customer is
passionate about hiking, architecture, and history. The Intelligent
Recommendation Engine then suggests "Cancun and Mayan pyramids at
Chichen Itza" as a new destination," Nieforth said.
Without the customer even knowing that they are interested in Chichen
Itza, the travel company is able to make a pitch for a sale that
matches their passions.
"That's social media engagement with ROI," said Nieforth. "Why do
companies want to engage their customers? To learn about them so they
can sell them something new, bigger, and better. That's what TicTalking
does, and it's what every other social network misses."
Fiorella agrees that 'engagement with ROI' is the next wave of social
media for the B2C environment.
"TicTalking is on the leading edge of helping brands get out of the
echo-chamber of shallow social networks and into purposeful, smart, and
valuable engagement," he said.
Visit www.CircleOfStupidity.com for more information on TicTalking and the 'Why Factor' of customer
For further information:
Stephen Harris, Communications Director, TicTalking.com