In Foods Inc. - An innovative company enters the healthy food market

MONTREAL, March 10 /CNW Telbec/ - In Foods Inc., an innovative health food company from Quebec, entered the market today. Determined to become a national leader in gourmet health, In Foods Inc. is a young company whose founders count more than 20 years of experience in the food retail industry. Having contributed to the development of Europe's Best, these category builders offer innovative products, which constitute new and practical meal solutions, natural, of excellent quality and at an affordable price.

In Foods Inc. innovates in the sector of practical gourmet and promotes a healthy eating lifestyle. The company is committed to offer natural products, without any preservatives, and containing the least amount of sodium possible. "We only work with manufacturers using top-of-the-line technology and In Foods is the first company to offer snacks and meal solutions with as many health benefits", says Luc Prévost, Vice-President of Sales and Marketing of In Foods Inc.

Always in tune with the needs of consumers, Luc Prévost and Cheria Kyres, cofounders of In Foods Inc., travel the world to discover new products to offer to their clientele. By following her parents' footsteps in their company Europe's Best, Cheria was able to participate in the development of this company by successfully launching brands and products. Luc also worked for Europe's Best, giving them the necessary background to launch their own company. Research and development are an integral part of In Foods Inc., which allows the company to offer consumers the best of healthy products available on the market.

An innovative line of products!

All the In products which will be launched in the coming years will be part of an emerging top-quality food and meal solution trend, fun to eat and easy to prepare. "Our products are an answer to the needs of today's active people, who care to eat healthy without sacrificing taste or quality", mentions Cheria Kyres, Innovationist Initiator of In Foods Inc. These delicious and innovative products will be part of a line of healthy snacks made by In Foods Inc. and contribute to positioning the company as a leader in the gourmet well-being sector.

The first to arrive in supermarkets: In Snax pita crisps

With the launch of the new all-natural In Snax pita crisps, the company is positioning itself in the healthy snacks market. Although the pita chip category is in constant evolution, the In Snax products are high in quality and authentic. Not only do they contain up to 70% less fat than regular chips, In Snax products are an excellent source of fiber, contain no trans fat, are oven-baked with sunflower oil and are produced in a peanut-free factory. These pita crisps are offered in three delicious flavors and are available in supermarkets as of today.

SOURCE IN FOODS INC.

For further information: For further information: Stéphanie Babin, HKDP Communications and public affairs, (514) 395-0375, ext. 238, sbabin@hkdp.qc.ca; Rosalie Bergeron, HKDP Communications and public affairs, (514) 523-3352, ext. 243, rbergeron@hkdp.qc.ca

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IN FOODS INC.

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