In Cuisin: new mashed potatoes in just two minutes and three steps!

MONTREAL, Sept. 9 /CNW Telbec/ - Just a few months after its successful launch of In Snax Pita Crisps, In Foods Inc. is about to wow the Quebec market once again with a healthy solution to the challenge of preparing daily meals. The innovative company today introduces its In Cuisin line of products-brand new natural and delicious mashed potatoes that will make mealtime a breeze...and an affordable one at that! It's a whole new approach to the ultimate comfort food and a welcome blend of tradition and today.

In Cuisin: a delicious, instant solution that will transform your meals

Microwave-ready in just two minutes, these revolutionary mashed potatoes will win you over with their freshness, taste and ease of preparation! Open, serve and heat: they're ready in two minutes and three steps!

New In Cuisin mashed potatoes are made with 100% real potatoes seasoned naturally with the very best natural ingredients: cream, butter and fresh herbs. Even the pickiest eater will fall in love with them. All ingredients are preservative free and ideal for children two years and up. Say goodbye to hours spent in the kitchen mashing potatoes!

"In Cuisin is revolutionizing mealtime, but with absolutely no compromise to the taste or quality of side dishes. It's a new, healthy product that's ready in just minutes," affirms Luc Prévost, Vice-President, Sales and Marketing of In Foods Inc. "These days, consumers can find many brands of instant mashed potatoes on the market, but In Foods offers a truly healthy solution in a range of fresh and natural flavours that will be popular with young and old alike," adds Cheria Kyres, Innovations Instigator of In Foods. "And mealtime will now be so much simpler for parents on the go!"

Five delicious flavours

Beginning today, these creamy, perfectly seasoned mashed potatoes are available at your favourite supermarket at a suggested retail price of $4.99. In Cuisin offers five delicious flavours to complement just about any dish you choose to prepare.

Garden Fresh Cauliflower Mash is an ideal low-cal, low sodium side dish offering the same mouthwatering taste as all of the other In Cuisin mashes. It's a culinary first! Garlic and Chive Mashed Potatoes is guaranteed to add flair and flavour to your meals. Smooth and creamy Carrot & Petite Pea Mashed Potatoes, with their perfectly cooked vegetables, will have your guests asking for seconds! Feel like your meals need a dash of colour? Our Garden Carrot variety is as pleasing to the eyes as it is to the palette. And last but not least, our original Cream & Butter Mashed Potatoes, with their rich, creamy taste, are an excellent accompaniment to fish, poultry, red meat and game.

About In Foods Inc.

Determined to become a leader in the area of national gourmet health and well-being, In Foods Inc. is a young Quebec company whose founders have more than 20 years' experience in the retail industry. In addition to contributing to the development of Europe's Best, these category builders offer new and imaginative products, which constitute practical and natural meal solutions of excellent quality and at affordable prices. In Foods Inc. innovates in the sector of practical-gourmet and strives to promote healthy eating habits. The company is committed to offering natural products, without preservatives, and as low in sodium as possible.

SOURCE IN FOODS INC.

For further information: For further information: Stéphanie Babin, HKDP Communications and public affairs, 514-395-0375, ext. 238, sbabin@hkdp.qc.ca; Rosalie Bergeron, HKDP Communications and public affairs, 514-523-3352, ext. 243, rbergeron@hkdp.qc.ca

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IN FOODS INC.

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