In 1959, Ward Cleaver Carved the Turkey; In 2009, He Cooks It Too

    
    Corby Distilleries celebrates Campo Viejo's(R) 50th anniversary with "A
    Man's Guide to Thanksgiving";

    Survey of Canadian men aged 30+ reveals new trends in the holiday
    kitchen.
    

TORONTO, Oct. 5 /CNW/ - When the Cleaver family celebrated Thanksgiving, June would spend the day in the kitchen and Ward would carve the turkey at the dinner table. Fifty years later, a national survey by Campo Viejo(R) reveals that although most (70%) men are still doing the carving, they (71%) are not confident doing it. More than a third (38%) also do the Thanksgiving cooking, with a quarter (26%) preferring to make their contribution by cleaning up after the meal.

In celebration of its 50th anniversary and the on-going evolution of the modern man, Campo Viejo(R), located in Spain's Rioja region and makers of award-winning Rioja wines, today launched "A Man's Guide to Thanksgiving", a modern take on this traditional holiday. From food and wine pairing, to cooking, carving, and cleaning, the guide (available at www.mansguide.ca) will help today's man ensure a celebratory Thanksgiving with family and friends.

"Just like it is now acceptable to pair red wine with white meat, the rules surrounding a man's role during a holiday like Thanksgiving have also changed," says Roberto Vicente, Winemaker, Campo Viejo(R). "For example, red wines from the Rioja region work well because of the strong spices used to make the turkey. Things have changed - not only does the modern man need to know how to carve the turkey as well as their fathers, he needs to know how to prepare it too."

    
    Dad does know better

    -   Almost a third of men aged 60+ know how to carve the turkey
        perfectly.
    -   Only a quarter of men feel confident in carving the turkey, while 48%
        admit they only have a "rough idea" of what they're doing.

    Younger men prefer to cook, older men prefer to clean

    -   Almost half (47%) of men aged 30-44 prefer to cook, while a third of
        men aged 60+ prefer to clean.
    -   And amongst those most likely to sit back and relax? Men aged 45-59.

    The more things change...

    -   The special knife and fork sets wielded by good old Ward are no
        longer popular; only 6 per cent of men say they carry a special
        carving set.
    -   And, unlike the Cleaver household, more than three quarters (76%) say
        the carving takes place in the kitchen.

    ...The more they remain the same

    -   Most of the time, the man of the house chooses the wine for dinner.
    -   Turkey reigns supreme, as a whopping 72% of men say turkey is still
        the main Thanksgiving dish.
    -   Men (76%) also admit to eating the same or similar dishes year after
        year, after year...after year.
    

"While many things have changed, Thanksgiving is still predominantly about tradition," adds Vicente. "A Man's Guide to Thanksgiving will help the modern man navigate smoothly through a traditional family holiday, with some practical and humourous advice."

About the Survey

The survey was conducted by Research House on behalf of Corby Distilleries from September 2 - 9, 2009. The telephone survey is based on a randomly selected sample of 822 males 30 years of age and older, living in Canada. The margin of error for a sample of this size is +/- 3.30%, 19 times out of 20.

About Campo Viejo(R)/Domecq Bodegas

DOMECQ BODEGAS is the largest quality wine maker and exporter in Spain and the leading name in the Rioja appellation, with bodegas such as Juan Alcorta and Ysios, and wines known in over 60 countries, including Azpilicueta, Alcorta, Campo Viejo, or Siglo.

About Corby

Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian whiskies, Lamb's rum, Polar Ice vodka and Seagram Coolers. Through its affiliation with Pernod Ricard, Corby also represents leading international brands such as Absolut vodka, Chivas Regal, The Glenlivet and Ballantine's scotches, Jameson Irish whiskey, Beefeater gin, Malibu and Kahlúa liqueurs, Mumm champagne, and Jacob's Creek and Wyndham Estate wines.

Please enjoy our products responsibly.

SOURCE Corby Spirit and Wine Limited

For further information: For further information: Olivia Yu, Sarah McConnell, (416) 969-2718, (416) 969-2717, oyu@environicspr.com, smcconnell@environicspr.com


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