IKEA Forecasts Four Design Trends from the 2011 Catalogue

This Year's IKEA Catalogue Marks 60 Years of Inspiration

BURLINGTON, ON, Aug. 9 /CNW/ - 2011 marks the 60th year that the IKEA Catalogue has landed on the doorsteps of eagerly awaiting shoppers. Over the last six decades, IKEA has unarguably had a profound impact on the accessibility of great design for the masses by providing affordable inspiration for what a better life at home looks like. Each year, the in-house design team along with some of the world's leading design talent, manage to trend forecast and develop a range that not only appeals to Swedes, but that is relevant to consumers in over 50 countries across the globe.

"At IKEA we do our best to stay ahead of the curve by placing our focus on design forward, functional products with broad appeal" says Thom Kyle, Marketing Manager, IKEA Canada. "Each year we refresh about a third of our range, introducing new, affordable products in a diverse collection of styles for every home."

This year, for the first time, IKEA Canada is set to make the 2011 IKEA Catalogue available to customers via an iPhone application. This will allow users to simply flip through the pages of the catalogue on an iPhone and discover products for every area of the home, from kitchens and bedrooms to living rooms.

In addition to thousands of fabulous everyday solutions that will bring fresh ideas for every home, four new trends can be pulled from the pages of this year's Catalogue. Blue, Architectural, Folkloric and New Utility

BLUE - Blue is making waves in 2011 as the trend colour of the year with shades crossing the spectrum from turquoise, indigo and cobalt to the deepest navy. Any home can be infused with a sense of calm and depth that blue evokes.

ARCHITECTURAL - Sculptural pieces of furniture and accessories with clean lines and graphic shapes are a current design favorite. Contemporary pieces in white or even punchy red are the essentials of modern elegance.

FOLKLORIC - The new haute folk style is a reinterpretation of ethnic and global influences. Simple shapes come to life with embellishment, such as embroidery and other hand-sewn details. Flowers, birds, and fruit are the prominent motifs in this charming look.

NEW UTILITY - This industrial style, popularized by people living in reclaimed spaces, is all about utility chic. Exposed parts and simple materials like wood, and steel define the look. Pieces of artwork that reference vintage signs are an inexpensive way to add personality and a sense of history to a room.

IKEA is a leading home furnishings retailer with 286 stores in 36 countries worldwide, which are visited by 565 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the IKEA.com websites attracted 450 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

/NOTE TO PHOTO EDITORS: A photo accompanying this release is available at http://photos.newswire.ca. Images are free to accredited members of the media/

SOURCE IKEA Canada

For further information: For further information: Media Contact: Tamara Robbins Griffith, Public Relations Specialist, IKEA Canada, tamara.robbinsgriffith@IKEA.com, (905) 637-9440 x6237


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