IGA Boost Brand Awareness and Increase Visibility with CNW's Content Centre


TORONTO, March 8, 2016 /CNW/ - Marketers want to create campaigns that boost brand awareness and increase visibility, which often requires compelling visuals. CNW's Content Centre is a branded landing page that includes a release, images, call-to-action functions as well as social sharing options, designed to meet PR and marketers' needs by creating a visual impact that allows your release to stand out from the crowd.

IGA, Sobeys Québec's retail brand, is the largest group of independent grocers in Canada, and when adding a new product to their offering, developed a product launch to maximize the impact and drive awareness about their latest retail offerings.

While partnering with Les Charcutiers Pork Shop, a young, hip artisanal company, Sobeys Québec, driven by Les Charcutiers' unique identity and culture, opted to work with CNW to create a Content Centre reflecting the personality and character of this artisanal brand.

"For this particular campaign, we wanted to put the owners at the forefront", said Laurie Fossat, Communications Advisor, Sobeys Québec. "We wanted a press release that was unique and stood out from regular product announcements. We wanted to make a visual impact."

The Content Centre for the Les Charcutiers Pork Shop campaign included:

  • A branded landing page
  • Images of the founders and products that reflected the identity of the company
  • Call-to-action functions (As Sobeys Québec offers online shopping options, readers could order the product directly from the store via the Content Centre)
  • Social Sharing

The Content Centre acted as a digital media kit for journalists, bloggers, partners and industry influencers

Coupled with a targeted email campaign, which acted as a teaser to drive readers to the Content Centre, the campaign was a tremendous success. For a detailed look at the results of this campaign as well further information on creating a Content Centre for your next campaign or product launch, download, IGA Increases Visibility and Brand Awareness With Launch: A Content Centre Release Case Study.

About CNW Group
CNW Group Ltd. (a PR Newswire company) gets people talking about our clients online and in the news. We deliver quality, authenticated news releases and multimedia content in the right way and to the right places in order to fulfill disclosure requirements and maximize exposure, engagement and earned media opportunities. CNW also provides professional video, photography and webcast production, translation, regulatory filing and printing services as well as monitoring and measurement platforms.


Image with caption: "A Content Centre Release Case Study (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160308_C8660_PHOTO_EN_637774.jpg

Image with caption: "The Content Centre for the Les Charcutiers Pork Shop (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160308_C8660_PHOTO_EN_637778.jpg

Image with caption: "Laurie Fossat, Communications Advisor, Sobeys Québec (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160308_C8660_PHOTO_EN_637777.jpg

Image with caption: "A Content Centre Release Case Study (CNW Group/CNW Group Ltd.)". Image available at: http://photos.newswire.ca/images/download/20160308_C8660_PHOTO_EN_637775.jpg

For further information: Media Contact: Melissa Meyer, Communications Assistant, melissa.meyer@newswire.ca

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