Seventeen per cent would even give up their pets, if required
TORONTO, Nov. 28, 2012 /CNW/ - If necessary Canadians would give up
coffee or video games before saying goodbye to their smartphones,
according to the results of a national survey released today by WIND
Mobile. Thirty-seven percent of Canadian mobile phone owners aged 18-34
say they would give up video games before walking away from their
devices, while 36 percent say they would be willing to quit drinking
coffee rather than lose their phones. Twenty-eight percent would give
Smartphones are clearly in demand as the holiday season approaches.
Nearly two-thirds (64%) of adults 18-34 say they would be excited to
find a new phone waiting for them under the Christmas tree, making
mobile devices among the year's hottest gifts.
Coffee, games and TV are not the only things Canadian phone owners 18-34
are willing to forego in order to stay connected. Respondents say they
would sooner cut off watching sports (39%) or give up going to
restaurants (27%) before having to give up their smartphones. Some
would even give up their beloved pets in order to keep their phones,
with men (20%) being more likely than women (13%) to say they would be
willing to part ways with Spot or Fluffy.
"We know Canadians love their smartphones, but no one wants to shackle
their loved one with an expensive, multi-year contract," said Mirko
Rugarli, Chief Marketing Officer, WIND Mobile. "With WIND Mobile, they
don't need to give up the things they love. We offer simple, real
unlimited wireless plans with no-term contracts on some of the hottest
phones available. They are functional right out of the box, making it
possible to give someone the gift of no-strings-attached mobile
convenience this holiday season."
What Canadians would be willing to do without in order to keep their
smartphones varies by region, according to the survey.
British Columbians phone owners of all ages rank highest for being
willing to part with coffee (31%), and are more likely to give up video
games (46%) than those in other provinces.
Phone owners in Alberta, meanwhile, are the most likely to say goodbye
to alcohol (36%) than those in B.C. (26%) and other provinces.
The survey also reveals a demographic divide - Canadians aged 35-54 are
far less likely to give up something if necessary in order to keep
their devices, including coffee (20%), restaurants (17%) and television
To learn more about WIND Mobile phones and plans, visit www.wind.ca or visit one of the 225 branded store locations.
About the Survey
From November 20th to 21st, an online survey was conducted among a sample of 1,501
Canadian adults who are also Angus Reid Forum panel members. The margin
of error — which measures sampling variability — is +/-2.53%, 19 times
out of 20. The sample was balanced by age, gender, region and education
according to the most recent census data. Discrepancies in or between
totals are due to rounding.
About WIND Mobile
WIND Mobile is dedicated to improving the Canadian wireless experience
by offering customers simple and transparent plans, including real
unlimited voice/data/text with no-term contracts and no hidden fees.
Committed to becoming the country's fourth national carrier, WIND has
more than 500,000 happy customers in Canada and is a part of
Amsterdam-based VIMPELCOM Ltd., a global company with over 200 million
customers. Learn more about WIND Mobile at www.windmobile.ca.
SOURCE: WIND Mobile
For further information:
Public Relations and Social Media Specialist, WIND Mobile