The newly formed SavvyMom Group is now #1 in Canada
TORONTO, March 18, 2014 /CNW/ - In a move to dominate the Canadian mom
digital space, Ideon Media has acquired SavvyMom Media and UrbanMoms.ca. The deal combines the SavvyMom Media properties with UrbanMoms.ca and Ideon's parenting site BabyPost.com to form The SavvyMom Group, now the largest provider of Canadian online content targeted to
Canadian moms. With an unduplicated audience of 124,000 unique visitors
per month (February 2014 comScore), the SavvyMom Group creates the
largest audience of Canadian moms consuming original Canadian content.
SavvyMom properties include the SavvyMom.ca website, targeted newsletter editions, and the largest mom blog network
in Canada, the SavvyMom Collective, while the UrbanMoms Network is one
of the most influential mom communities in Canada.
"Banner ads are dead," says Kevin Bartus, President & CEO of Ideon
Media. "Sophisticated marketers need to reach target consumers through
an integrated approach that includes native advertising. SavvyMom and
UrbanMoms are iconic Canadian parenting brands with large affiliated
networks of bloggers and social influencers, and combining them with
our own BabyPost creates a dominant offering with more reach through
display, newsletters, mobile, social and sponsored stories than any
other Canadian parenting brand."
The SavvyMom Group offers standard display ads across all properties, newsletter
placements (65,000 + subscribers with four city editions across
Canada), social media campaigns and sponsored posts, with a heavy focus
on sponsored content and native advertising. "SavvyMom has been
creating custom sponsored campaigns since before native advertising
became a buzzword," says Minnow Hamilton, Editor-in-Chief and
co-founder of SavvyMom Media. "Consumers care what social influencers
have to say. They understand native advertising and expect it. It's our
job to create value for them, beyond the banner ad."
About Ideon Media
Ideon Media is a boutique media firm that offers a full range of digital
custom solutions with the best content to help your brand be seen.
Ideon's mission is to create and grow cutting-edge Canadian properties
as well as offer advanced display advertising techniques and formats.
Ideon Media's sites include BabyPost.com, 29Secrets.com, Nexopia.com and Amongmen.com. In October 2013, PROFIT Magazine named Ideon Media in its annual
PROFIT HOT 50, the definitive ranking of Canada's Top New Growth
SOURCE: Ideon Media
For further information:
or media interviews, please contact: firstname.lastname@example.org or
Managing Editor, SavvyMom Group
President & CEO, Ideon Media