New mobile innovations make consumer banking available any time, any
ARMONK, NY and TORONTO, March 20, 2013 /CNW/ - With today's digital
consumers embracing mobile, social and cloud computing, ING DIRECT
Canada is applying a Smarter Commerce approach to consumer banking with
IBM's help in meeting the rising expectations of its 1.8 million
digital customers. IBM (NYSE: IBM) today announced that it is working
with the online bank to deliver innovative financial services that
improve ING DIRECT's customer experience including simplified account
access across mobile devices and social media channels, voice
recognition, and advanced security.
Based on IBM software and services, these innovations support ING
DIRECT's Orange Snapshot initiative, designed to provide its clients
greater control to manage their accounts within their increasingly
mobile and social lifestyle. Orange Snapshot gives mobile consumers a
complete and simplified view of all their accounts, as well as bill
payment and email money transfers, in two easy clicks. This allows
consumers to sign on once from their mobile device, saving time and
aggravation from multiple log-ins.
"There is a seismic shift in what is happening in financial services,"
said ING DIRECT Canada CIO Charaka Kithulegoda. "Mobile banking is
changing not only how people bank, but also what they expect from their
banks and, ultimately, whom they choose to bank with. ING DIRECT, with
IBM's help, is committed to making banking simpler, engaging and more
relevant by giving customers the easy tools they need to bank whenever,
wherever and however they want."
Working with IBM, the bank's latest mobile innovation allows clients to
easily and securely access their ING DIRECT account information from
within Facebook's social networking site. Clients who opt-in to this
app are able to view their account balances, history and pending
transactions as well as receive account notifications --- real time
messages automatically pushed to them within Facebook. With security
and privacy always top of mind, ING DIRECT plans to expand this
application further to include transactions such as transfers, bill
payments and email money transfers.
Furthermore, ING DIRECT allows clients to share their experiences
through Facebook and Twitter to make saving money more intriguing. In
a recent survey, ING DIRECT earned that 52 per cent of consumers were
able to forego non-essential purchases when they could better visualize
the impact of their spending habits.
For instance, the bank's mobile Small Sacrifices feature helps guide
clients through day-to-day decisions that save them money. Clients can choose to make small sacrifices such as passing on a cup of coffee
and have the funds instead transferred to their savings account. With
Small Sacrifices, clients are transferring small amounts of money
little by little, quickly and securely, showing how those sacrifices
add up over time.
IBM's Smarter Commerce initiative is designed to help businesses better
connect with the rising tide of digital consumers who prefer to buy
through online, mobile and social channels. It is estimated that there
are more smartphones on the planet than humans. According to IDC, by
2016, more than 10 billion smartphones will be in use around the globe.
In Canada, more than half of smartphone users bank from their devices
- and that number grows higher when looking at users between the ages
With IBM's MobileFirst initiative, the company is helping clients advance mobile capabilities with new
social business, security and other technology solutions to simplify
how consumers are able to use the power of their mobile devices.
ING DIRECT continues to work with IBM in seeking new ways to connect to
mobile applications in order to advance sales, manage secure
transactions, and provide new insights about clients.
The bank has begun experimenting with new voice recognition capabilities
on their mobile apps that will allow clients to conduct simple banking
transactions by speaking rather than typing or the application can read
account information to the customer. ING DIRECT is also exploring the
use of biometrics within their mobile apps for purposes such as client
login to improve the client experience while maintaining the highest
standards of security. Internal pilots are already yielding positive
"From online to mobile to social banking, ING DIRECT Canada has led the
Canadian financial services industry in connecting with clients through
new channels," said Kevin Custis, IBM's global leader for mobility
services. "IBM has become an essential partner in helping ING DIRECT
build a flexible and scalable online and mobile infrastructure that
enables the bank to support new devices and other digital channels
while responding to changing customer demands."
Recently, Forrester Research, Inc. recognized IBM as a leader in
enterprise mobility services, according to the February 2013 report The Forrester Wave TM: Enterprise Mobility Services, Q1 2013 . Based on an analysis of 13 global leaders' enterprise mobility
capabilities and how they stack up, the report indicates that IBM
"brings clients a world-class design agency combined with breadth and
depth of enterprise mobility consulting both in terms of technology
capabilities and global presence."
About ING DIRECT Canada
ING Bank of Canada, operating under the trade name of ING DIRECT, is a
wholly owned subsidiary of Scotiabank. ING DIRECT is Canada's leadING
DIRECT bank with over 1.8 million clients and close to $40 billion in
total assets. ING DIRECT is a bright way forward in everyday banking
for Canadians, offering value added, simple products such as high
interest savings accounts, including TFSAs, GICs and RSPs with no fees
or service charges, low rates on mortgages and a no-fee, daily chequing
account that actually pays interest. Low cost, index based mutual funds
are sold through ING DIRECT Funds Limited. ING DIRECT has been
operating in Canada since 1997, and has paid more than $5 billion in
interest to Clients. ING DIRECT is open for banking 24 hours a day, 7
days a week, at ingdirect.ca, on mobile devices at m.ingdirect.ca or by
calling 1-800 ING DIRECT (1-800-464-3473).
Get social with ING DIRECT: Facebook.com/SuperStarSaver; Twitter.com/SuperStarSaver; YouTube.com/SuperStarSaver
Follow Peter Aceto: Twitter.com/CEO_INGDIRECT; Facebook.com/savingsceo; Direct Talk blog at blog.ingdirect.ca
More information on Smarter Commerce can be found at: www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/
For more information on IBM MobileFirst, visit: www.ibm.com/mobilefirst
For more information on IBM services and solutions for the financial
services industry, visit: www.ibm.com/banking
1"The Forrester Wave TM: Enterprise mobility Services," Q1 2013, February 2013. Copyright (c)
2013, Forrester Research, Inc.
SOURCE: IBM Canada Ltd.
For further information:
IBM Media Relations