IBC partners with Child Safety Link to kick off Child Passenger Safety Week 2016

DIEPPE, NB, Sept. 15, 2016 /CNW/ - Insurance Bureau of Canada (IBC) is pleased to team up with Child Safety Link to help launch Child Passenger Safety Week 2016 in Atlantic Canada, which runs from September 18-24. This year's theme is "You've got this!" and focuses on empowering parents and caregivers with resources to properly buckle their child in the right seat on every ride.

"Keeping children safe while traveling in a vehicle is a top priority for all parents and caregivers," said Amanda Dean, Vice-President, Atlantic, IBC. "That coupled with our long standing partnership with Child Safety Link is why we are proud to support this campaign. With more resources available to more communities, we can work together to make sure the littlest passengers are as safe as possible."

With the support from IBC, Child Safety Link produced updated communications resources which will be available to parents and child caregivers across Atlantic Canada.  These include a series of instructional videos on installing and using car seats in English and French; 5 new, redesigned fact sheets for each stage including Infant (newborn), rear-facing seats, forward-facing seats, booster seats & seat belts; and, a new, redesigned "Is your child in the right seat" postcard focused on best practices available in English, French and Arabic.

"We know that by using a car seat correctly on every ride, children are 70% less likely to be seriously injured or killed in the event of a car crash," said Sandra Newton, Manager, Child Safety Link. "Thanks to the support from IBC this year, we are now able to share this important information with more families and caregivers than ever before."

About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is the national industry association representing Canada's private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 120,000 Canadians, pays $8.2 billion in taxes and has a total premium base of $49 billion.

For media releases and more information, visit IBC's Media Centre at www.ibc.ca. Follow IBC on Twitter @InsuranceBureau and @IBC_Atlantic or like us on Facebook. If you have a question about home, auto or business insurance, contact IBC's Consumer Information Centre at 1-844-2ask-IBC.

About Child Safety Link
Child Safety Link is the child and youth injury prevention program of the IWK Health Centre in Halifax, Nova Scotia.  Our mission is to reduce the incidence and severity of injury to children and youth in the Maritime provinces.  For the latest  injury prevention information for all ages and stages of children, visit us at www.childsafetylink.ca, and Follow us on Facebook and Twitter.

If you require more information, IBC spokespeople are available to discuss the details in this media release.

SOURCE Insurance Bureau of Canada

For further information: To schedule an interview, please contact: Andrew McGrath, Manager, Media Relations, 416-362-2031 ext. 4312, amcgrath@ibc.ca; Julie Harrington, Public Relations Coordinator, Child Safety Link, 902-470-7165, julie.harrington@iwk.nshealth.ca

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