IBC launches Time to Talk: Earthquake consumer tour

Tofino Hike to High Ground event is first stop on year-long cross-Canada tour

VANCOUVER, April 7, 2017 /CNW/ - Insurance Bureau of Canada (IBC) is pleased to join the District of Tofino for their second annual Hike to High Ground event  this Sunday in Tofino, British Columbia. As part of this event, IBC will launch its Time to Talk: Earthquake consumer tour, featuring the IBC Shake Zone – a portable earthquake simulator which allows consumers to experience a magnitude 8.0 earthquake in a safe controlled environment. 

"More than 4,000 earthquakes occur across Canada every year and experts predict that there is a 30% chance that a major earthquake will strike at some point over the next 50 years," said Bill Adams, Vice-President, Western & Pacific, IBC. "The Time to Talk: Earthquake tour will give Canadians the opportunity to learn more about the potential for a catastrophic event and also what they can to prepare when faced with an emergency. Government, industry, and citizens all have a role to play in creating a culture of preparedness. Awareness is the first step and this tour aims to create that."  

Throughout 2017, the Time to Talk: Earthquake tour will make its way across Canada, visiting communities in British Columbia, Ontario, and Quebec – the three provinces most-prone to seismic activity. Tofino, British Columbia is the first stop:

IBC Shake Zone at the High Ground Hike and Family Preparedness Fair
Sunday, April 9, 2017
11:30am3:00pm PDT
Tofino Community Hall
351 Arnet Road, Tofino, British Columbia

"Tofino is proud to host the first stop on the nationwide tour of the Shake Zone," said Josie Osborne, Mayor of Tofino. "By working with partners like IBC, we can help educate residents on the risks associated with a major earthquake. Being in an active earthquake area, like Tofino, serves as a clear reminder that all of us need a comprehensive emergency preparedness plan."

About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is the national industry association representing Canada's private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 120,000 Canadians, pays $9 billion in taxes and has a total premium base of $49 billion.  

For media releases and more information, visit IBC's Media Centre at www.ibc.ca. Follow IBC on Twitter @InsuranceBureau and @IBC_West or like us on Facebook. If you have a question about home, auto or business insurance, contact IBC's Consumer Information Centre at 1-844-2ask-IBC.

If you require more information, IBC spokespeople are available to discuss the details in this media release.

SOURCE Insurance Bureau of Canada

For further information: To schedule an interview, please contact: Andrew McGrath, Manager, Media Relations, 416-362-2031 ext. 4312, amcgrath@ibc.ca

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