iA Financial Group launches its new communications program for members of group retirement plans

QUEBEC CITY, March 9, 2016 /CNW Telbec/ - iA Financial Group (Industrial Alliance Insurance and Financial Services Inc.) is proud to announce the launch of Roadmap - Your future starts todayTM, its group retirement plan promotion and retirement planning engagement program.

A recent Benefits Canada survey about accumulation shows that, even if almost all plan members agree on the importance of properly planning for their retirement, close to 60% have taken few concrete actions in that regard. This means that the traditional communication approach must be revisited.

Roadmap is a program to help employers face the communication and financial education challenge by proposing an innovative approach to promoting group retirement plans. It relies on:

  • Targeted themed campaigns, built on catchy visual concepts, aimed at educating employees about the risks of doing nothing
  • An approach adapted to all communication platforms
  • Visual, user-friendly and interactive tools that are oriented towards calls to action and improved monitoring of savings
  • An analysis that allows the evaluation of the campaigns' success and the adaptation of measures to be taken based on results – an element that sets the program apart

"Group retirement plans are tools used by companies to attract and retain talented employees, but once employed, some employees wait to actively take part in their retirement planning. Our mission is to make employees aware of the importance of committing to reaching their goals and to help them understand the impact of not enroling in or taking full advantage of the plan", says Renée Laflamme, Executive Vice-president, Group Benefits and Retirement Solutions.

As part of a global communication strategy, the proposed initiatives show once again that iA Financial Group is fully committed to supporting its clients at all steps of their retirement planning.

About Group Savings and Retirement
Group Savings and Retirement has been administering pension funds for more than 60 years. It offers a wide range of products and services adapted to the needs of savings and retirement plan members. With regional offices across Canada, it is one of the largest group savings and retirement service providers in the country.

About iA Financial Group
Founded in 1892, iA Financial Group offers life and health insurance products, savings and retirement plans, RRSPs, mutual and segregated funds, securities, auto and home insurance, mortgages and car loans, and other products and services for both individuals and groups. It is among the four largest life and health insurance companies and one of the largest publicly traded companies in Canada. iA Financial Group stock is listed on the Toronto Stock Exchange under the ticker symbol IAG.


SOURCE Industrial Alliance Insurance and Financial Services Inc.

For further information: Pierre Picard, Manager, Public Relations, Office phone: 418-684‐5000, ext. 1‐1660, Email: pierre.picard@ia.ca


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