Hyundai's exclusive-to-Canada commercial released before the game at www.YouTube.com/HyundaiCanada
MARKHAM, ON, Jan. 29, 2013 /CNW/ - For the second year in a row, Hyundai
Auto Canada Corp (HACC) is dialing up the entertainment value of the
Super Bowl by producing a unique TV commercial which targets Canadian
As North America's premier sports and entertainment event, the Super
Bowl attracts a huge audience. Some 50 percent of Canadian households
tune-in for the Super Bowl commercials as much as the game itself. But
due to the practice of signal substitution which sees US Super Bowl
commercials replaced with Canadian commercials, Canadian viewers are
robbed and must settle for a stream of current Canadian TV commercials.
With some exceptions, however.
"We are thrilled to be one of the few Canadian companies committed to
creating a unique commercial for the 2013 Super Bowl. There is no
bigger stage than the Super Bowl to make a statement about one of our
products and its advanced technology," said John Vernile, HACC's Vice
President of Marketing. "We decided to invest in this commercial to
entertain our viewers but at the same time, to inform them that we have
a world-class hybrid sedan."
Taking a different tack this year, Hyundai will not keep Super Bowl
lovers waiting until game day but is posting the commercial online
today. And to maximize entertainment value and help stoke
conversations around office water coolers and chat rooms, two versions
with different endings will be released for the benefit of the online
community. Canadians can now view the two different cuts online at www.YouTube.com/HyundaiCanada or www.Facebook.com/HyundaiCanada in advance of this Sunday's broadcast.
The 60-second TV spot, created by HACC's advertising agency Innocean
Worldwide Canada, features the Sonata Hybrid in a post-apocalyptic
chase scene with an epic, cinematic feel. Director Benji Weinstein
(Steam Films) assembled a crew of Hollywood's best stunt drivers and
stunt coordinators whose credits include Kill Bill, Transporter 2, The
Amazing Spiderman, The Green Hornet…to name just a few. World renowned
cinematographer Amira Mokri (The Fast and the Furious) brought the
action to life. It's an action packed, engaging 60 seconds with a fun
ending, all attributed to a key Hyundai feature - fuel economy.
The commercial is expected to air during the highly-anticipated Half
Time Show. "The Super Bowl has evolved to become an all-round
entertaining event for the viewers. But the Half Time Show historically
gathers the whole family in front of the television, so it only made
sense to air our commercial when the most viewers are expected to
tune-in," said Vernile. "I have no doubt that Canadians will
appreciate that Hyundai took the extra step to 'up' the entertainment
factor of the Super Bowl broadcast in this country with our own, unique
With more than 100 million viewers expected to watch the Super Bowl in
North America and more than 14 million in Canada alone, the ad speaks
to the sophisticated urbanite that is conscious of style, quality, and
price, while motivated by value-packed, fuel efficient vehicles.
Hyundai Auto Canada, established in 1983 and headquartered in Markham,
Ontario, is a subsidiary of Hyundai Motor Co. of South Korea. Hyundai
vehicles are distributed throughout Canada by Hyundai Auto Canada and
are sold and serviced through more than 200 dealerships nationwide.
Image with caption: "Hyundai will air a new TV commercial exclusively for Canadian audiences during the Super Bowl half time show on February 3 (CNW Group/Hyundai Auto Canada Corp.)". Image available at: http://photos.newswire.ca/images/download/20130129_C9500_PHOTO_EN_23108.jpg
Image with caption: "Hyundai released its unique-for-Canada Super Bowl commercial online at www.YouTube.com/HyundaiCanada in advance of the game on February 3 (CNW Group/Hyundai Auto Canada Corp.)". Image available at: http://photos.newswire.ca/images/download/20130129_C9500_PHOTO_EN_23106.jpg
SOURCE: Hyundai Auto Canada Corp.
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