$500 million annual investment in R&D continues to propel Hyundai to the
top of the industry
MARKHAM, ON, Aug. 20, 2013 /CNW/ - Hyundai Auto Canada Corp is marking
30 years in the Canadian market with a continued commitment to
providing consumers with modern, premium vehicles for every lifestyle
and budget. From fuel-saving technologies, hybrids, and Fluidic
Sculpture design, to ground-breaking concept cars with features
controlled by eye movements and mid-air hand gestures, Hyundai's
dedication to new ways of thinking continues to stand-out in the
competitive Canadian automotive industry.
"Hyundai has always been ambitious, and entering the Canadian market a
mere 16 years after our foundation and a full three years before we
entered the U.S. is a prime example of that. It was a bold decision,
but daring to dream big has always been one of the defining
characteristics of our company," says Steve Kelleher, President and CEO
of Hyundai Auto Canada Corp. "Today, the Hyundai line-up is stronger
than it's ever been. While our stable of vehicles has grown over the
years, one thing has remained steadfastly the same: Hyundai's capacity
to delight and amaze Canadians."
As part of the 30th Anniversary celebrations, the company launched a dedicated website (www.Hyundai30years.ca) that highlights significant milestones in the company's Canadian
history. The site also asks for Canadians to submit their most
memorable moments with a Hyundai vehicle for a chance to win a host of
prizes, including a 2013 Veloster with Tech Package and EcoShift DCT.
Over three decades in the country, company executives have reacted
quickly as values of the Canadian consumer grew and changed. Hyundai
adjusted to cater to those needs by including highly-sought premium
features on all vehicles and the 2010 launch of Fluidic Sculpture
design. With 210 dealerships nationwide, Hyundai Auto Canada has
expanded to a product range that now spans nine nameplates in nearly
every segment, from sport utility vehicles to compacts to luxury
Billions of dollars of investment into R&D produces vehicles that break
all the rules and establishes Hyundai as a leader in the industry. In
2009, Hyundai's Genesis won North American Car of the Year and Canadian
Car of the Year. In 2012, the Elantra took home the same titles. This
year, the Santa Fe Sport walked away with the 2013 Canadian Utility
Vehicle of the Year. With three Hyundai models - the Elantra, Accent
and Santa Fe Sport - in Canada's Top Ten Best-Selling Passenger Cars
and Light Trucks for 2013, Canadian consumers have taken note.
"We pride ourselves on our rock-solid reputation for quality and
incredible fuel efficiency, but our signature Fluidic Sculpture design
and innovative technologies are catching the eye of Canadian consumers
and defining the future," says Kelleher, a 27-year veteran with the
organization. "Our corporate motto 'New Thinking, New Possibilities' is precisely what we bring to the present and future of the modern
Not content to stand still, Hyundai's concept cars offer further insight
into the company's future, pushing the boundaries of what is possible
today. From the bold HCD-14 Genesis Concept incorporating dynamic
styling elements and state-of-the-art technology to the HND-9 Venace
luxury sports coupe with a high-tech interior interface modelled after
an aircraft cockpit, the future for Hyundai is bright.
Among the major global automakers, Hyundai stands alone in having its
own captive steelmaking unit in Hyundai Steel. This unique synergy
between Hyundai Steel metallurgists and the structural engineers at
Hyundai is unmatched. This collaboration paves the way for innovative
steel alloys that are lighter and stronger, improving fuel economy and
safety for every successive generation of vehicles.
Hyundai Auto Canada is also investing in the future of Canadian youth
through its Hyundai Hockey Helpers program. Launched in 2012, the community-based grassroots program
provides grants for equipment and registration fees to help
under-resourced Canadian children and youth get in the game. Over 1,800
kids have received a grant to date, and the program's second year will
give even more kids the opportunity to play Canada's national sport.
For more information, visit HyundaiCanada.com
HYUNDAI AUTO CANADA CORP.
Hyundai Auto Canada, established in 1983 and headquartered in Markham,
Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai
vehicles are distributed throughout Canada by Hyundai Auto Canada and
are sold and serviced through 210 dealerships nationwide.
SOURCE: Hyundai Auto Canada Corp.
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