MARKHAM, ON, Jan. 26, 2017 /CNW/ - Hyundai Auto Canada Corp. today announced a partnership with user-generated content platform provider Reevoo to collect reviews about vehicles from real Hyundai drivers. These verified, trustworthy ratings will be published shortly following the launch of an all-new consumer website under development by the automotive brand.
Based in the UK, Reevoo's brand of reviews are unique for the industry – collected only from verified vehicle buyers, there is zero chance of fake reviews getting through the system. The reviews are also more detailed and collected in higher volumes due to Reevoo's proactive approach. The deal with Hyundai Auto Canada is Reevoo's first in North America, after signing up the majority of Europe's auto makers to long-term contracts. Reevoo also provides its services to the broader consumer goods sector beyond automotive, including financial services, retail, and travel providers.
Lawrence Hamilton, Director of Marketing with Hyundai Auto Canada, says being the first North American automotive brand to partner with Reevoo is an exciting step, but the real value will come by giving a voice to the thousands of satisfied Hyundai customers. "Not only do we get to plug-in to direct feedback from Canadian Hyundai drivers and learn from them, but we also get to share that feedback publicly with people who might be researching their next vehicle," he said. "In an era where shopping online for the vast majority of consumer goods involves customer reviews, it's time for this valuable content to migrate into the North American automotive industry."
Hamilton went on to say that Hyundai and Reevoo have been collecting consumer feedback since November and the early results are proving to be promising. "After collecting over 2,200 reviews so far, Hyundai's vehicle range is scoring high amongst consumers, with no vehicle rated below an 8.5 out of 10. This is a testament to the amount of work our engineers invest to ensure the quality of Hyundai vehicles consistently meet incredibly high standards. It's one thing for Hyundai to say it has high-quality vehicles, Reevoo empowers customers to say the same thing, but on our behalf."
Reevoo CEO Jonathan Callcut congratulated Hyundai on the move. "Across all industries and locales, we're seeing a simple trend emerging – people are increasingly looking to the opinions of 'people like them' before they make important purchases. And there aren't many more important purchases than a new car. We're delighted to be working with Hyundai Auto Canada to give the megaphone to its customers, and looking forward to seeing other North American car makers joining this trend."
About Hyundai Auto Canada Corp.
Hyundai Auto Canada, established in 1983 and headquartered in Markham, Ontario, is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout Canada by Hyundai Auto Canada and are sold and serviced through more than 210 dealerships nationwide. Hyundai is also the first to offer its zero-emissions Tucson Fuel Cell Electric Vehicle to Canadian customers. More information about Hyundai and its vehicles can be found at www.HyundaiCanada.com.
Millions of shoppers use Reevoo to make better buying decisions in their everyday lives. Hundreds of brands all over the world use our solutions to get a better idea of what makes their customers tick.
It's our transparent and independent approach that makes the difference – we believe honest communication between brand and shopper is better for both.
Reevoo was started by Richard Anson, Ben Griffiths and Guy Logan in 2005 to help customers choose what to buy – not just where or when.
Today, Reevoo is seen in more than 60 countries and in 30 different languages.
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SOURCE Hyundai Auto Canada Corp.
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