Hydroxycut Announces New Weight Loss Support App and Study Why Losing Weight is #1 New Year's Resolution

OAKVILLE, ON, Dec. 26, 2016 /CNW/ - Hydroxycut®, America's #1 selling weight loss supplement brand, is evolving by developing new support programs to help consumers stay on track this New Year. The brand is introducing a new, free weight loss app designed and developed based on key insights from a recent study conducted on American's views of New Year's Resolutions.

When January 1st arrives, Americans will be rushing to fitness centers the next day and re-evaluating their fitness goals. The study revealed that 56% of Americans would make New Year's Resolutions specifically about adopting a healthier lifestyle, however within the first week, six million people will have already broken those commitments. The study documented that the struggle of losing weight continues to remain the number one resolution and also showed that people believe it is also the most challenging one to keep.

"When we embarked on this unique study, we wanted a deeper understanding of the mindset and challenges American's have when making the important decision to adopt a New Year's Resolution that focuses on supporting a healthy lifestyle through weight management," Chief Marketing Officer, Brian Cavanaugh stated. "The results of our study prompted our consumer insights team to design and launch an easy-to-use, free app that will help people making healthier lifestyle changes easier so people can stay on track for the long term."

The simple but effective app offers users the opportunity to monitor their weight loss results with convenient meal tracking, supplement reminders and a simple to understand exercise plan.  Throughout the weight loss journey, individuals can face challenges in meeting proper nutritional intake levels, proper hydration, and exercising regularly, all of which can influence weight loss success. The new Hydroxycut app minimizes the challenges associated with everyday diet programs by holistically supporting a more comprehensive approach, tailored to meet the needs of men and women, regardless of their fitness levels.

For more information and how to download the new weight loss App, simply search Hydroxycut on Apple or the Google Play Store. For full study results please go to www.Hydroxycut.com/NewYearStudy and follow us on Facebook.com/Hydroxycut and @Hydroxycut on Instagram® for product, news and updates, diet and training tips, special promotions and more.

Hydroxycut has sold more than 100 million bottles and continues to be a nutritional supplement leader by bringing unique and innovative products to consumers who want to change their lives. For more than two decades, the brand has been successfully inspiring and empowering weight loss for people who want real results. Hydroxycut products are available nationwide at WalMart®, Target, Walgreens, CVS, Rite Aid, GNC, Vitamin Shoppe, Amazon, Bodybuilding.com and other fine retailers.

About Iovate Health Sciences International Inc.
Iovate Health Sciences is a dynamic, leading-edge nutritional supplement company that delivers some of the highest quality, most innovative and effective supplements in the world. Iovate brands are sold in over 130 countries globally, and include the sport and active nutrition brands MuscleTech®, Six Star® Pro Nutrition and Purely Inspired®.

SOURCE Iovate Health Sciences International Inc.

For further information: Donna Locke, Media Relations Manager, Email: donna.locke@iovate.com, Phone: 905.678.3119 x3282

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