Hydresia® Oleosome Technology Ready for Use in Daily Wear Cosmetics

Plant-Based Ingredient Provides Exceptional Benefits in SPF Products

QUEBEC CITY, Jan. 19, 2012 /CNW/ - Botaneco Corp. ("Botaneco" or the "Corporation") (TSX-V:BOT), announces the successful development of daily wear moisturizer and chemical exfoliant prototypes. The prototypes combine the Corporation's plant-based, Hydresia® oleosome emulsification technology with its previously announced SPF enhancement ability. When tested at an independent laboratory, both formulations provide Sunscreen Protection Factor (SPF) 30+ protection against UV light responsible for sunburns (UVB) and UV light responsible for skin cancer and premature aging (UVA). Most importantly, tests indicate that utilizing this technology allows for significantly less UV absorbing chemicals to be used in comparison to the majority of other daily wear SPF products which use traditional petrochemical based emulsifiers.

"With the safety of long-term exposure to UV absorbing chemicals becoming more of an issue, minimizing their use is obviously important in sunscreens.  However, we believe that the true value of this technology is in the multibillion dollar daily wear cosmetic market, where SPF claims are increasingly important," stated Dr. Jack Guth, VP Research & Development at Botaneco.  "We are ecstatic that Hydresia® demonstrated broad spectrum UVA and UVB protection for daily wear products while using a modest 2.5% of UV absorbing chemicals compared to the 15% to 18% that is typically used to achieve equivalent sun protection."

Dr. Guth added, "These test results could lead to a fundamental change in the way SPF daily wear products are manufactured. Hydresia®, a natural plant based ingredient, could not only replace synthetic emulsifiers, but also reduce the amount of potentially harmful UV chemicals required to meet the FDA's requirement for broad spectrum UV sun protection."

Botaneco is currently working with a number of cosmetic marketers to incorporate Hydresia® into their lines of daily wear products that require UVA and UVB protection from the sun.

About Hydresia®

Hydresia® (oleosomes) is a patented plant based multifunctional emulsifying and delivery system proven to improve the performance, versatility and/or safety of a wide variety of personal healthcare products including sunscreens, moisturizers, hand sanitizers, shampoos, exfoliants and daily wear products. Hydresia® is currently used globally in over 200 marketed products and aims to replace chemical emulsifiers in the $117 billion US personal healthcare market.

Please view the video at www.botaneco.ca/what_are_oleosomes.html to learn more about oleosomes and their competitive advantage in the personal healthcare market.

About Botaneco Corp.

Botaneco is a global developer and marketer of innovative technologies that help manufacturers meet the consumers growing demand for natural, environmentally friendly, personal healthcare products. A competitive advantage to Botaneco's patented technology over traditional products in the 'green sector' is the ability to significantly enhance the performance and versatility of these products.  The company has also been awarded the Canadian Agri-Food Award of Excellence for its flaxseed technology marketed in the natural food industry.  Botaneco holds patents for its Hydresia® Oleosome, Vegetable Oil Gel, Dermylex® Whey Protein and Flaxseed Dehulling technology.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SOURCE Botaneco Corp.

For further information:

Murray Bruce
Chief Financial Officer
Botaneco Corp.
(403) 668-4612
brucem@botaneco.ca
                      Hogan Mullally
Investor Relations
(888) 442-4106
hogan@bridge-relations.com
www.bridge-relations.com

 

Organization Profile

Botaneco Corp.

More on this organization

Green News

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890