Hudson's Bay Company combines Canadian heritage, sport and Olympic spirit for
Canadian Olympic Team parade uniforms at Vancouver 2010 Olympic Winter Games
Closing Ceremony

VANCOUVER, Feb. 28 /CNW/ - Greeted by applause and cheers at the Vancouver 2010 Olympic Winter Games Closing Ceremony, the 2010 Canadian Olympic Team waived to the crowd in BC Place Stadium dressed in uniforms inspired by sport and our nation's colours, while infused with Canadian style.

Designed by Hudson's Bay Company, the 2010 Canadian Olympic Team uniforms featured:

    
    -  A hand-knit wool sweater, bearing the logos of the Canadian Olympic
       Committee (COC), Hudson's Bay Company and the Vancouver 2010 Olympic
       Winter Games; decorated with the Canada word mark on the back and
       maple leaves and elk on the front
    -  Red T-shirt with Canada word mark and COC patch
    -  Red, white and black trapper hat with Canada word mark embroidered
       across the front
    -  Black corduroy pants
    -  Black boots
    

"Hudson's Bay Company has a rich history of supporting athletes as far back as the 1936, 1960, 1964 and 1968 Olympic Winter Games when Canadian mission team members and athletes sported the HBC striped blanket coat. We're proud to continue that support for the 2010 Canadian Olympic Team," said Jeff Sherman, CEO of Hudson's Bay Company.

"Hudson's Bay Company has been a thoughtful partner in the creation process and design of these uniforms for our Canadian Olympic athletes. The clothing captures our heritage, spirit and sport excellence and contributes greatly to what is an incredible moment in the careers of these athletes," said Chris Rudge, CEO and secretary general of the COC.

"We wanted to create a look for the 2010 Olympic Team that captures a contemporary Canadian look and feel while utilizing elements, like the parka and buffalo plaid, that have also been embraced as Canadian icons all over the world," said Suzanne Timmins, fashion director for Hudson's Bay Company. "We consulted Canadian athletes during the process and our designers' approach authentically reflects the attitude of Canadian athletes: training diligently and competing hard while having fun."

    
    Key facts about the 2010 Canadian Olympic Team Uniform:

    -  Canadian colours. The colours of the collection are represented by a
       traditional palette of red and vintage white, strengthened by black
       and combined with an athletic heather grey.

    -  Great Canadian graphics. Influential work of many great Canadian
       graphic designers from the modernist era in the 60's and 70's inspired
       the Hudson's Bay Company design team to revisit and re-ignite a
       classic clean design aesthetic to the collection.

    -  Hudson's Bay Company branding. Combining the crest and the stripes,
       the Hudson's Bay Company logo is steeped in tradition and reflects
       rich heritage of the company that stood side by side with Canadians
       throughout their shared history.

    -  Canada word mark. Clean and symmetrical, the Canada word mark features
       the letter 'A' pointing upward to represent the mountain ranges and
       slopes of British Columbia, Host Province of the 2010 Winter Games.
    

Hudson's Bay Company is a Premier National Partner and the General Retail Merchant of the Vancouver 2010 Olympic and Paralympic Winter Games. In partnership with the Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC), the company is designing and manufacturing the Official Uniforms for the Games-time workforce; it will also be outfitting the Canadian athletes, in both Vancouver and Whistler, with quality apparel to make the athletes comfortable in 2010.

The Canadian Olympic Committee (COC) is a national, private, not-for-profit organization committed to sport excellence. It is responsible for all aspects of Canada's involvement in the Olympic Movement, including Canada's participation in the Olympic and Pan American Games and a wide variety of programs that promote the Olympic Movement in Canada through cultural and educational means. For news and information, visit the COC website at www.olympic.ca and find the team on both Facebook (Canadian Olympic Team) and Twitter (CDNOlympicTeam).

SOURCE Hudson's Bay

For further information: For further information: Media Contacts: To download high resolution photos and background information, visit our media centre at www.vancouver2010.hbc.com. Hudson's Bay Company, Shari Burnett, Shari.burnett@karyo-edelman.com, (778) 227-6917; Canadian Olympic Committee, Isabelle Hodge, ihodge@olympic.ca, (604) 345-0074


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