MasterCard® PayPass™ survey reveals one-in-four Canadians would
spend up to $1,000 for an extra
week of summer
TORONTO, Aug. 24 /CNW/ - It may be one of the hottest and most humid
summers in recent memory, but two-thirds of Canadians (66 per cent) will
be sad to see it come to a close, according to a new poll from
MasterCard PayPass. Some are so sad they would pay for more fun
in the sun - one-in-four (24 per cent) would be willing to spend up to
$1,000 on a one-week summer extension from Mother Nature.
This Labour Day weekend, while 20 per cent of Canadians are squeezing in
more summer by heading out of town for a long weekend getaway or to the
cottage or cabin to enjoy some fresh air and starry skies, almost half
(44 per cent) will spend the long weekend in the city entertaining
family and friends or relaxing before heading back-to-school and
Reflecting on what they'll miss most about the summer season, 29 per
cent of Canadians are going to miss the hot weather the most. One
quarter of Canadians will miss basking in the extra daylight and
sunshine and 22 per cent will miss summer activities like camping, going
to the cottage, barbecuing and hanging out at the beach.
"Since summer is so short in Canada, we have learned how to squeeze as
much summer as we can into just a few short months," says Julie Wilson,
Director, Public Affairs, MasterCard Canada. "Whether it's waking up
early to catch the sun's first rays or keeping a pair of flip flops at
the office, Canadians know that our short summers are priceless."
Squeezin' in summer...
Canadians do their best to squeeze the most out of summer by stopping
for gas before a road trip (65 per cent) and packing on Thursday for a
weekend away (36 per cent). Here are a few more tips to help Canadians
squeeze more out of the last days of summer:
Explore the great outdoors ...
It doesn't take much to squeeze more out of summer - 76 per cent of
Canadians take advantage of the hottest season just by spending more
time outside. People in the Prairies (85 per cent) and Maritimes (84 per
cent) spend the most time outside in the summer months, followed by
Albertans and Ontarians with 77 per cent respectively, British
Colombians (76 per cent) and Quebecers with 70 per cent.
Be a packrat, and be proud of it!
Thirty-four per cent of Canadians stock up on summer supplies so they
don't have to stop to buy them before a long weekend or a weekend away.
Channel your inner Boy Scout: Be Prepared
Keep extra flips flops and summer clothes at the office to take
advantage of good weather at lunch or after work - 13 per cent of
Canadians are already doing this including 18 per cent of Maritimers and
14 per cent of Ontarians.
Keep the spirit of the season alive...
Wear your flip flops and summer shoes for as long as possible: 54 per
cent of Canadians show off their toes until they get cold. Another six
per cent of Canadians - including 14 per cent of British Columbians -
refuse to put their sandals away and wear them all year long.
"Finding the time to do everything you want to do in the summer can be
challenging," says Wilson. "MasterCard PayPass allows
Canadians to spend less time doing mundane tasks such as checking out at
grocery stores and paying for gas and squeeze more fun out of the short
Don't lose that summer feeling
With Labour Day signaling the end of summer for many, Canadians do their
best to extend summer into the fall and winter:
A little snow never hurt the barbecue, so put on your toque and
mittens like nearly half (49 per cent) of your fellow Canadians who
brave the elements year-round to barbecue.
If patios are your favourite part of summer and you're not ready to
give them up when the weather turns south, throw on your coat and
mittens with 20 per cent of your country and enjoy an extended summer
If the winter blues get you down, you're not alone. Nearly four-in-
ten Canadians (39 per cent) - including 45 per cent of Ontarians and
43 per cent of British Columbians - take a mid-winter vacation to
About the Survey
The survey was conducted by Harris/Decima on behalf of MasterCard Canada
from July 22-25, 2010. The telephone survey is based on a randomly
selected sample of 1,023 Canadians ages 18+. The margin of error for a
sample of this size is +/- 3.1%, 19 times out of 20.
MasterCard PayPass is ideal for traditional cash-heavy
environments where speed is essential, and has led the way in bringing
contactless technology to consumer categories such as quick serve
restaurants, drug stores, gas stations, vending machines, convenience
stores, sports arenas, movie theaters, transit systems, taxis, parking
garages and more. As of Q2 2010, there are approximately 78 million
MasterCard PayPass cards and devices in use at more than 245,000
merchant locations worldwide, including Rabba Fine Foods, Cineplex
Odeon, Tim Hortons, Petro-Canada, Pioneer Petroleums, McDonald's
Restaurants and Loblaw Companies stores across Canada. For more
information about MasterCard PayPass and a full list of
participating merchants, visit www.mastercard.ca/PayPass.
® MasterCard PayPass is a registered trademark of MasterCard
SOURCE MasterCard Canada
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