How Canada Eats - The Great Ricardo/Léger Marketing 2016 Survey on Canadian eating habits

MONTREAL, March 11, 2016 /CNW/ - Did you know that Canadians eat together as a family, on average, 5 days out of 7? That they love breakfast? That they bring their lunch to work almost every day? And that the vast majority have dinner...while watching television?

These are just a few of the results the RICARDO Media team gathered as part of a major survey undertaken in the fall of 2015 on Canadians' eating habits. Developed in partnership with Léger Marketing, the study was conducted from coast to coast and involved 3,150 Canadian respondents.

As a chef, TV host, author and entrepreneur, Ricardo wanted to get a clear picture of Canadians' habits at home and around the family dinner table, as well as at the grocery store and the office.

"Since the launch of our English magazine, we've been giving our audience rich and varied content covering everything to do with food," says Ricardo. "For us, it was essential to continue to provide recipes and tips that truly reflect the needs of Canadian families. Thanks to this survey, we're that much closer to their everyday reality. The results also allow us to work in accordance with real-world facts and statistics, as well as keep up with the latest trends."

The results of the survey are detailed in the latest issue of RICARDO magazine, on sale at newsstands March 11. The RICARDO Media team has produced an in-depth special feature in which the 14 major findings on Canadians' eating habits identified in the study will be released.

As part of this major report, RICARDO will also present a revealing province-by-province breakdown. Who are the most dedicated carnivores? Who's the most concerned about the environment? The biggest wine drinkers? The results are both entertaining and surprising.

To better understand the results of the survey and place them in context, the team also consulted three experts, whose analysis is featured in the issue:

  • David Suzuki: Co-founder of the David Suzuki Foundation, award-winning scientist, environmentalist and broadcaster
  • Anita Stewart: Member of the Order of Canada, University of Guelph Food Laureate, author and Food Day Canada founder
  • Jean-Pierre Lemasson: Food sociologist, author and former associate professor at Université du Québec à Montréal

 

Here's a sneak peek at some of the results that will be unveiled:

WOMEN STILL PLAY A LEADING ROLE IN THE KITCHEN
In 3 out of 4 households, women are responsible for food purchases. And women prepare the majority of suppers

WE'RE UP FOR BREAKFAST
72% of Canadians have breakfast almost every morning

WE NEVER LEAVE HOME WITHOUT IT (OR ALMOST NEVER)
2/3 of Canadians bring their lunch to work most of the time

WE LEAVE IT UNTIL THE LAST MINUTE
65% of households decide what they'll have for supper the day of. And rush hour for decision time is between 4 p.m. and 5 p.m.

FAMILIES EAT TOGETHER 5 DAYS OUT OF 7
2/3 of Canadians feel that's enough, but 1/4 of them wish it could be more often

Visit ricardocuisine.com to explore the Web portion of the survey and participate in the "What type of foodie are you?" quiz.

ABOUT RICARDO MEDIA
RICARDO Media, inspired by strong family values, works hard to promote the importance of cooking and eating as a family within cross-platform, high-quality content. Ricardo's own TV production company—350 Degrees Productions—specializes in lifestyle and cooking shows. RICARDO magazine is a resounding success in Quebec, reaching more than 1 million readers every issue. With more than 5,000 triple-tested recipes and hundreds of how-to videos, ricardocuisine.com is a bilingual foodie destination for more than 2 million unique visitors. Ricardo has created a line of kitchen utensils sold in over 600 stores from coast to coast. Launched in March 2014, Larrivée Vins du Monde is Ricardo's latest success: With one Spanish and two South African wines, this new label reflects Ricardo's personality and taste. Open in Saint-Lambert, Quebec, since November 2014, Espace RICARDO is a one-of-a-kind gourmet boutique featuring RICARDO accessories alongside Test Kitchen-approved tools and gadgets.

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SOURCE Ricardo Media

Image with caption: "How Canada Eats – The great RICARDO/Léger Marketing 2016 survey on Canadian eating habits featured in the spring issue of RICARDO Magazine. (CNW Group/Ricardo Media)". Image available at: http://photos.newswire.ca/images/download/20160311_C6620_PHOTO_EN_639674.jpg



For further information: Media contact: Fontane Choi, Weber Shandwick, 416-642-7925, fchoi@webershandwick.com

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