Celebrates 10 Million Welcome Rewards Members

More than one million free nights awarded to members 

LONDON, Feb. 20, 2014 /CNW/ -®, a leading online accommodation booking website, has today announced its Welcome Rewards® customer loyalty programme has passed over 10 million members.

     (Logo: ) celebrates its 10-millionth Welcome Rewards member, reflecting a sustained period of growth for the industry-leading loyalty programme. There has been a robust uptake by travellers since its launch in 2008. To date, well over one million free nights have been awarded, allowing members to literally earn rewards while they sleep.

In the Welcome Rewards programme, customers can earn a free* night at more than 100,000 hotels across the world for every 10 nights stayed, with no blackout dates.

The Top 10 redeemed destinations in the Europe and the Middle East region in 2013 were:

  2. PARIS
  9. OSLO
  10. ROME

Clive Peoples, VP loyalty at the brand, commented, "Ten million members is a significant milestone, and one which we are extremely proud of. We set out to make this an easy-to-use programme which would reward our customers generously, so it's great to see the growing uptake of Welcome Rewards."

"We'd like to take this opportunity to thank all of our members for their ongoing support. Welcome Rewards is our way of giving back to our loyal customers, providing them with a loyalty programme that is easy to use and rewarding."  

* Subject to Welcome Rewards terms and conditions, as set out at Taxes and fees apply to the free night.

About ( is a leading online accommodation booking website with more than 260,000 properties around the world, ranging from international chains and all-inclusive resorts to local favourites and bed & breakfasts, together with all the information needed to book the perfect stay. Special apps for mobile phones and tablets can also be downloaded enabling customers to book on the go with access to 20,000 last minute deals. and the logo are either registered trademarks or trademarks of, LP in the U.S. and/or other countries. All other trademarks are property of their respective owners. CST # 2083949-50


For further information: Zoe Chan, Senior PR Manager,, +852-3607-5719, Kate Hopcraft, Senior PR Manager,, +44-20-7019-2165,

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