TORONTO, June 18, 2012 /CNW/ - On Saturday, June 30, Hot Wheels strives
for another world record with a gravity-defying, two-driver double
vertical loop attempt at X Games Los Angeles 2012. The life-sized Hot Wheels Double Loop Dare will pair two Team Hot Wheels™ drivers to simultaneously race through a harrowing six-story vertical
loop in a first-of-its kind challenge.
As part of a new relationship with ESPN, the Hot Wheels Double Loop
Dare, which combines the iconic boy brand and the world's premier
action sports competition and lifestyle brand, will be broadcast
nationally on ABC and globally on ESPN's international networks, giving
fans everywhere a front row seat to the action.
The Hot Wheels Double Loop Dare
"We continue to push the boundaries of imagination by creating
extraordinary real world challenges that bring Hot Wheels to life,
exemplifying the fearless and competitive spirit of the brand," said
Simon Waldron, vice president marketing, wheels, Mattel. "Our
relationship with ESPN allows us to leverage the world's premier action
sports stage to engage a passionate fan base who share our excitement
of thrilling vehicle experiences."
The Hot Wheels Double Loop Dare is modeled after the new Hot Wheels Double Dare Snare™ track set, available globally at retail.
Team Hot Wheels is a real-life group of over-the-top professional stunt
drivers. Each team is characterized by a unique personality and driving
style that adds fuel to the outrageous competition. The Hot Wheels
Double Loop Dare will be attempted by the Green Driver, known for his
need for speed, and the Yellow Driver, who uses his power to push the
Fans around the world will watch in awe as the two drivers accelerate to
52 MPH to enter the six-story tall loop, hitting 7 Gs as they circle
through. The G-force created will be equivalent to what fighter jet
pilots experience in flight.
"The Hot Wheels Double Loop Dare is a great addition to the X Games
experience and brings to life what so many kids dreamt about over the
years while playing with their Hot Wheels cars," said Tim Reed, ESPN
senior director, content strategy. "We're excited about our
relationship with Hot Wheels and adding this entertainment spectacle to
an exciting four days of world-class action sports competition."
In 2012, Hot Wheels will unveil 19, live-action webisodes on www.HotWheels.com. Boys will be able to follow their favorite Team Hot Wheels drivers
attempt the most outrageous stunts imaginable at the Hot Wheels Test
Facility™. Leading up to the X Games, boys can vote on which driver
has what it takes to come in first in the Hot Wheels Double Loop Dare
VISIT WWW.HOTWHEELSMEDIA.COM FOR PRESS INFORMATION, IMAGES OR B-ROLL.
About Hot Wheels
Since 1968, Hot Wheels has been passionate about creating thrilling
vehicle experiences through innovative product and content. The Hot
Wheels brand began as a line of 16 1:64-scale die-cast vehicles; today,
it has evolved into a true, global lifestyle brand for boys of all ages
with segments that range from aftermarket parts to licensed apparel to
branded digital content from Team Hot Wheels, a real-life race crew of
professional drivers performing over-the-top stunts. For the hottest games and videos, visit www.hotwheels.ca and www.Facebook.com/HotWheels.
Image with caption: "On June 30th, at the X Games Los Angeles 2012, two drivers from Team Hot WheelsTM strive for a new world record racing through the six-story vertical loop of the Hot Wheels Double Loop Dare (CNW Group/Hot Wheels)". Image available at: http://photos.newswire.ca/images/download/20120618_C7323_PHOTO_EN_15232.jpg
SOURCE Hot Wheels
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