The World's #1 Toy Vehicle Unveils its First-Ever Life-Size Hot
Wheels® Colour Shifters™ Car
Invited to Check Out the Life-Size Colour-Shifting Mustang
TORONTO, Aug. 18 /CNW/ - The Hot Wheels® Colour Shifters™ Road Trip
takes a detour into Vancouver to unveil its life-size colour-shifting
Mustang. The cool, state-of-the-art Ford Mustang and the Hot Wheels®
Colour Shifters™ Trailer has been zooming across the country visiting
festivals, camps and family events in various towns and cities. The Road
Trip runs all summer long from July to September, giving Canadians of
all ages a chance to experience help changing the colour of the car
themselves. Kids who attend the event can help change the colour of the
car, play with Hot Wheels® toys and will also receive a special Hot
Wheels® collector booklet, T-shirt and more.
WHO: The Hot Wheels® Colour Shifters™ team will be on hand to
help out with the colour changing process of the car as well as
entertain kids. Visitors will get a chance to sit in the Mustang and
check out the latest Hot Wheels® Colour Shifters™ toys with kids,
parents and fellow Hot Wheels® fanatics.
Monday, August 23, 2010
9 A.M. - 4 P.M.
Community Centre Summer Camps
801 West 22nd Avenue
Tuesday, August 24, 2010
1 P.M. - 4 P.M.
Centre Day Camps
4747 Dunbar Street
Vancouver, BC V6S 2H2
Thursday, August 26, 2010
9 A.M. - 11 A.M.
Community Arts and Recreation Centre
181 Roundhouse Mews
BC V6Z 2W3
Thursday, August 26
2 P.M. - 4 P.M.
West Point Grey
Community Centre Day Camps
4397 West 2nd Avenue
BC V6R 1K4
Friday, August 27, 2010
1 P.M. - 4 P.M.
6810 Main Street
Vancouver, BC V5X 0A1
Sunday, August 29, 2010
Toys "R" Us (#3533)
Coquitlam, BC V3K 6S4
* Hot Wheels Colour Shifters Road Trip stops are subject to
change, please visit shiftthecar.ca
for the latest up-to-date information including stop locations and times.
About the Hot Wheels® brand
Hot Wheels® cars
revolutionized boys' toys in 1968 with an original line of super-fast,
customized cars built for speed, power, performance and attitude. Now,
more than 40 years later, Hot Wheels® is a global lifestyle brand that
represents the coolest cars imaginable in scales from miniature to
full-size. Hot Wheels® cars are also popular collectibles for adults and
each year, introduces a new line-up of innovative vehicles, track sets
and play sets.
Mattel, Inc., (NASDAQ: MAT) (mattel.com)
is the worldwide leader in the design, manufacture and marketing of toys
and family products. The Mattel family is comprised of such best-selling
brands as Barbie® the most popular fashion doll ever introduced, Hot
Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as
Fisher-Price® brands, including Little People®, Power Wheels® and a
wide array of entertainment-inspired toy lines. In 2010, Mattel was
named as one of FORTUNE Magazine's "100 Best Companies to Work For" for
the third year in a row, and was ranked among Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Mattel also is recognized
among the "World's Most Ethical Companies." With worldwide headquarters
in El Segundo, California, Mattel employs approximately 27,000 people in
43 countries and territories and sells products in more than 150 nations.
SOURCE Hot Wheels
For further information: For further information:
Falan Hamilton, GCI Group, firstname.lastname@example.org, 416-486-5901
Shelley Fremont, GCI Group, email@example.com, 416-486-5921