TORONTO, Dec. 1 /CNW/ - Honda Canada Inc. reported combined November sales of 8,896 units by its Honda and Acura divisions, down 4% over last year. The Honda Automobile Division reported November sales of 7,955 units, down 4% from last year. The Acura Division reported November sales of 941 units, up 3% over last year.
"Once again November showed an improvement over previous months," said Jerry Chenkin, executive vice president of Honda Canada Inc. "We're seeing an increase in consumer confidence, and our recent value enhancement and price reduction strategy on our most popular models is proving to resonate with Canadian consumers. Also, we have just launched an all-new model - Accord Crosstour - which will help bolster our December sales.
"Even though Acura sales showed an increase over last year, they were not as strong as they could have been this month due to a significant shortage of MDX units, Acura's most popular model. October had marked an all-time monthly sales record of MDX, which severely depleted our remaining supply of 2009 models ahead of on-sale timing for the new 2010 MDX this month, coinciding with the debut of the all-new Canadian-built Acura ZDX."
Now in its 40th year of operations in Canada, Honda Canada Inc. has sold more than 3,200,000 Honda and Acura passenger cars and light-duty trucks. Nearly half of all Honda and Acura vehicles sold in Canada in 2008 were made in Canada - a higher percentage than any other vehicle manufacturer in Canada.
SOURCE Honda Canada Inc.
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