TORONTO, Oct. 5, 2015 /CNW/ - Home Trust Company, a wholly owned subsidiary of Home Capital Group Inc. (TSX: HCG) today announced that it has launched two new Visa credit card programs. The Union Plus Canada Visa card and Optimax Visa card are issued by Home Trust on behalf of Union Plus Canada and Optimax Credit Inc., respectively. These credit card programs leverage the brand, customer affinity and distribution channels of these organizations.
"The new credit card programs complement Home Trust's existing loyalty credit card program, currently offered primarily to our mortgage customers," said Martin Reid, President of Home Trust. "Expanding our reach through relationships with other well-respected organizations is the next step in growing this segment of our business while delivering excellent value to those organizations and their customers."
The Union Plus Canada Visa card is part of a membership program being rolled out to millions of union members across the country by Union Plus Canada, which provides union members with valuable consumer benefits. Cardholders receive automatic retail discounts, preferred interest rates, and a cash back reward on everyday shopping with their credit card – all elements focused on helping union members and their families save money.
The Optimax cash-secured Visa card provides individuals with past credit issues with an opportunity to re-establish their credit rating. Optimax Credit Inc. specializes in credit rehabilitation programs, and this card will be part of Optimax's credit graduation program designed to help Canadians repair their credit history and advance to an Optimax Cash Back Visa card also issued by Home Trust.
"We are delighted that Home Trust is launching these programs with two well-respected organizations," said Jim Kozack, Vice President, Credit Cards at Home Trust. "These credit cards with their associated loyalty programs are an excellent way for Union Plus Canada and Optimax to strengthen relationships with their customers."
About Home Capital and Home Trust
Home Trust Company is the principal subsidiary of Home Capital Group Inc., a public company traded on the Toronto Stock Exchange (HCG). Home Trust is a federally regulated trust company offering residential and non-residential mortgage lending, securitization of insured residential first mortgage products, consumer lending and credit card services. In addition, Home Trust offers deposits via brokers and financial planners, and through its direct to consumer deposit brand, Oaken Financial. Licensed to conduct business across Canada, Home Trust has offices in Ontario, Alberta, British Columbia, Nova Scotia, Quebec and Manitoba. For more information, please visit www.hometrust.ca.
SOURCE Home Capital Group Inc.
For further information: Gerald M. Soloway, CEO, or Martin Reid, President, 416-360-4663, www.homecapital.com