Home ownership is a priority for millennials: CIBC poll

Young Canadians want the freedom of owning their own home yet most still rent or live with parents

TORONTO, March 25, 2016 /CNW/ - As the arrival of spring meets an already strong real estate market, a new poll by CIBC (TSX: CM) (NYSE: CM) finds that home ownership is as important to millennials (86 per cent) as it is to most Canadians (85 per cent) – yet many millennials are still renting (42 per cent) or living with their parents (21 per cent).

"It's a myth that millennials don't want to own their own home. In fact our poll suggests that millennials place as much importance on being a home owner as Canadians in other age groups," says Barry Gollom, Vice President, Mortgages & Lending, CIBC. "Home ownership is an important milestone to many, and that hasn't changed even though it has become increasingly difficult to get into the market."

Of those Canadians who consider home ownership a priority, the majority say it makes financial sense to own a home to build equity and save for retirement (63 per cent), while millennials are most likely to say it's the sense of personal freedom (59 per cent) that home ownership offers that most appeals to them.

Key poll findings include:

  • 85 per cent of Canadians say home ownership is important, including
    • 86 per cent of Canadians aged 18-34 of whom 42 per cent rent, 36 per cent own and the rest live at home
  • Of those Canadians who say home ownership is important
    • 63 per cent say it makes financial sense and is a great way to build equity and save for retirement
    • Those aged 18-34 are most likely to say it gives them a sense of personal freedom (59 per cent)
  • 15 per cent of Canadians say home ownership is not important, with nearly half (46 per cent) saying it's too big of a financial burden

Advice for first-time home buyers: Plan ahead and get professional advice

Mr. Gollom encourages Canadians who dream of owning a home to plan ahead and get professional advice: "Buying a home is a big personal and financial decision, so it's best to have a plan. A financial advisor or mortgage specialist can help you build that plan and guide you every step of the way."

Below are some suggestions:

  • Start saving early. Every dollar matters and establishing an automatic savings plan is a great way to make sure you achieve your goals
  • Don't rush into the market. Your home must be financially sustainable and you don't want to be house poor, struggling to pay your mortgage
  • Two of the biggest factors that drive home prices are location and size. Part of an effective plan is knowing the trade-off you might have to make. Make sure your mortgage is portable so that you can move your mortgage once you are ready to upgrade to a bigger home or a new location

"For many Canadians, home ownership means personal freedom. A solid financial plan that is unique to your goals will ensure financial freedom as well," adds Mr. Gollom.

Key poll findings

Importance of home ownership to Canadians:


All

18-34

35-54

55+

Very important

61%

52%

63%

66%

Somewhat important

24%

33%

24%

15%

Not very important

9%

12%

8%

9%

Not important at all

6%

3%

5%

10%

Of those Canadians who say home ownership is important, reasons why include (multiple choice):


All

18-34

35-54

55+

Makes financial sense and is a great way to
build equity and save for retirement

63%

57%

69%

62%

Helps me to settle down and provides me with
a place to raise my family

39%

57%

40%

23%

A sign of personal and financial achievement

40%

52%

40%

30%

Gives me a sense of personal freedom

50%

59%

49%

42%

Canadians renting or owning their home:


All

18-34

35-54

55+

Rent

29%

42%

27%

21%

Own

63%

36%

70%

77%

Still reside with parents or family

7%

21%

2%

1%

Other

1%

1%

1%

1%

From March 14th to15th, 2016, an online survey was conducted among 1,517 randomly selected Canadian adults who are Angus Reid Forum panelists. The margin of error - which measures sampling variability - is +/- 2.5 per cent, 19 times out of 20. The results have been statistically weighted according to education, age, gender and region (and in Quebec language) Census data to ensure a sample representative of the entire adult population of Canada. Discrepancies in or between totals are due to rounding.

About CIBC
CIBC is a leading Canadian-based global financial institution with 11 million personal banking and business clients. Through our three major business units - Retail and Business Banking, Wealth Management and Capital Markets - CIBC offers a full range of products and services through its comprehensive electronic banking network, banking centres and offices across Canada with offices in the United States and around the world. You can find other news releases and information about CIBC in our Media Centre on our corporate website at www.cibc.com.       

SOURCE Canadian Imperial Bank of Commerce

For further information: Olga Petrycki, Director, External Communications, 416-306-9760 or olga.petrycki@cibc.com

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