TORONTO, Nov. 27, 2013 /CNW/ - Sun Life Assurance Company of Canada and
Intact Financial Corporation announced today a referral arrangement to
provide Sun Life's customers in Canada with access to belairdirect's
home and auto insurance offerings through their websites and call
"Our customers are at the heart of everything we do," said Kevin
Dougherty, President, Sun Life Financial Canada. "When we asked them
what new products they would like us to make available, home and auto
were at the top of the list. This offering by belairdirect is another
way we are listening and responding to the needs of our customers."
"We are pleased to partner with a leading provider of financial
solutions to meet a key need of their customers," said Louis Gagnon,
President and Chief Operating Officer of Intact Financial Corporation.
"This agreement with one of Canada's most trusted brands in financial
services follows an extensive selection process and constitutes a
significant endorsement of the quality and competitiveness of the
belairdirect offering and its customer orientation."
"The similarities and ease of doing business between the belairdirect
customer service platforms with those of Sun Life Financial's web and
call centres have also been a key factor in our decision to partner
with belairdirect," added Kevin Dougherty.
The program will be initially launched in Quebec and Ontario starting in
December and will be extended to other provinces throughout 2014.
About Sun Life Financial
Sun Life Assurance Company of Canada is a member of the Sun Life
Financial group of companies.
Sun Life Financial is a leading international financial services
organization providing a diverse range of protection and wealth
accumulation products and services to individuals and corporate
customers. Sun Life Financial and its partners have operations in key
markets worldwide, including Canada, the United States, the United
Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India,
China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of
September 30, 2013, the Sun Life Financial group of companies had total
assets under management of $590 billion.
Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and
Philippine (PSE) stock exchanges under the ticker symbol SLF.
belairdirect has been offering home and car insurance products for more than 50
years directly to consumers. It offers a simple but complete solution,
allowing customers to communicate with a licensed agent by phone,
online, or face-to face through its network of branches. belairdirect was the first property and casualty insurer to sell insurance products
online (www.belairdirect.com), attesting to the company's innovative character. belairdirect is a member of Intact Financial Corporation (TSX : IFC), the largest
provider of property and casualty insurance in Canada.
SOURCE: Sun Life Financial Canada
For further information:
Media Relations Contact:
Sun Life Financial
514 270-1700 ext. 60440
Investor Relations Contact:
Sun Life Financial
Intact Financial Corporation