An Extraordinary Shop with an Extraordinary Story
TORONTO, March 14, 2014 /CNW/ - In May 2013, Holt Renfrew, Canada's
luxury specialty retailer, launched H Project, a unique in-store shop of extraordinary products with extraordinary
stories, led by Alexandra Weston, Holt Renfrew's Director of Brand
Strategy. H Project's offerings support culture, craft and artisans globally as well as
products made from sustainable or responsible materials and that tie
back to a charitable initiative. This season, Alexandra Weston
collaborated with designer Waris Ahluwalia, founder of House of Waris,
to 'uncrate' the special stories, richness and diversity of India
through its products.
"The idea behind the 'uncrate' concept is to showcase the incredible
products of different cultures and support the continuation of these
crafts around the world. We began with India and sought to explore the
artisanal depth and discover the extraordinary products of the country
and tell their extraordinary stories within our H Project shops," said Alexandra Weston. "We partnered with Waris Ahluwalia as he
truly embodies the romance, vibrant culture and sophistication of
Alexandra Weston and Waris Ahluwalia journeyed through India, visiting
Delhi, Jaipur, Udaipur & Mandawa and selected enchanting products, from
block-print textiles and batik silk scarves to hand-woven rugs and
precious gemstones. These spectacular pieces from over 16 designers,
along with an exclusive jewellery capsule collection from the House of
Waris, will be available as part of an Uncrate India collection, launching April 1, 2014 within Holt Renfrew's H Project shops across Canada.
"We went on a mission of discovery. Seeking out great talents,
incredible objects, fresh interpretations of ancient ideas and products
that transcend borders," said Waris Ahluwalia. "H Project allows us to continue to support traditional techniques and share our
passion for craftsmanship with the world."
Holt Renfrew's H Project spaces at Bloor Street, Yorkdale, Calgary and Vancouver will transform
into Uncrate India shops from April 1 until May 31, 2014. The shop will support UNICEF's
lifesaving work for children in India with a $15,000 donation to
support local initiatives.
About Holt Renfrew
Celebrating a 177-year heritage, Holt Renfrew is recognized worldwide
for an inspired shopping experience. Once a purveyor of fashion to Her
Majesty Queen Victoria, Holt Renfrew began in 1837 as a modest hat shop
in Quebec. Over the years the brand developed and expanded across
Canada. In the 1930's Holt Renfrew began exclusive accounts with some
of the best designers in Europe and in 1947 hosted Monsieur Christian
Dior when he launched his "New Look." After many years of foreign
ownership Holt Renfrew was bought in 1986 by W. Galen and the Hon.
Hilary M. Weston. Under their ownership Holt Renfrew has become
Canada's destination for luxury retail. Holt Renfrew has 10 stores
across the country in Vancouver, Calgary, Edmonton, Montreal, Quebec
City, Ottawa and Toronto. Visit us at www.holtrenfrew.com.
Holt Renfrew and Ogilvy, part of the Holt Renfrew & Co. collection (Montreal) are part of Selfridges Group. With extensive know-how and
experience in operating luxury fashion retail stores, Selfridges Group
owns and operates leading heritage banners in key markets around the
world, including Brown Thomas in Ireland; de Bijenkorf in The
Netherlands; Holt Renfrew and Ogilvy, part of the Holt Renfrew & Co. collection in Canada, and Selfridges in the United Kingdom. Selfridges Group is a
family owned business, W. Galen Weston is Chairman.
Image with caption: "Holt Renfrew's Director of Brand Strategy, Alexandra Weston with Waris Ahluwalia at a carpet studio in Jaipur, India (CNW Group/Holt Renfrew)". Image available at: http://photos.newswire.ca/images/download/20140314_C5239_PHOTO_EN_37952.jpg
SOURCE: Holt Renfrew
For further information:
Holt Renfrew PR