NEW YORK, Sept. 12, 2012 /CNW/ - With the popularity of online video
auditions exploding, Hollywood turned to the Cloud for help in more
effectively handling the flood of entries and to provide a more
inclusive opportunity for IDOL hopefuls across the nation.
The Personif platform, built by Microsoft partner Infusion and hosted in
the Cloud on Windows Azure, is a Microsoft solution that can scale
quickly and easily, empowering some of the entertainment world's most
popular competition shows to widen the net in discovering new talent.
"Hosted in the Cloud, Personif makes sorting tens of thousands of video
auditions simple," says Sheldon Fernandez, Director and CTO, Infusion.
"Through its unique video technology, the platform enhanced AMERICAN
IDOL's nationwide open call auditions for Season 12, opening up the
audition process to tens of thousands more entrants in different parts
of the country. The platform rapidly organized and triaged thousands of
videos in just minutes to help view a plethora of auditions. This
simply would not have been possible without the flexibility and
scalability of Windows Azure."
Infusion worked closely with AMERICAN IDOL producers FremantleMedia
North America, Inc. and 19 Entertainment to launch the next generation
of online casting. Having launched earlier this month, Personif allowed
AMERICAN IDOL to run two different types of casting at once: the first
enabled users to audition by recording and uploading their own videos
using a webcam; the second enabled users to "Nominate An Idol," by
uploading videos of friends and family singing. Both auditions
consisted of multiple video questions which were then seamlessly
stitched together to create a real "conversation."
AMERICAN IDOL's online auditions hosted by Personif gave more people the
added opportunity to be discovered through the platform's interactive
Infusion was recently awarded Microsoft Cloud Partner of the Year at
Microsoft Worldwide Partner Conference 2012 in Toronto for its work
Infusion is a global innovation firm with offices in New York, Toronto,
Boston, London, Dubai, Houston and Poland. Infusion delivers a
combination of enterprise development, innovative strategy and creative
and a commitment to emerging technologies that meet your immediate
objectives and prepare you for the future.
Personif is a new Windows Azure-based video platform that intersects at
the web's strengths: video, user-generated content, social media and
user data. Personif enables brands and enterprises to deliver marketing
content and interactive experiences. With this full-service multi-media
platform, you can engage users by soliciting and managing co-generated
content. Scenarios include: video feedback, surveys, reviews, internal
communications recruiting, casting and contests. www.personif.com
AMERICAN IDOL is produced by 19 Entertainment, a division of Core Media
Group, and FremantleMedia North America, Inc.
For further information:
Kayla Spiess, Manager, Global Marketing & Communications, Infusion
firstname.lastname@example.org | 1-416-595-4062