Holland America Line Partners With Marine Conservation Biology Institute


    
    New 'Our Marvelous Oceans' Program to Foster Greater Marine Environment
    Understanding





    
</pre>
<p><span class="xn-location">SEATTLE</span>, <span class="xn-chron">April 22</span> /CNW/ -- Holland <span class="xn-person">America Line</span> and Marine Conservation Biology Institute (MCBI) announced a new partnership to promote sustainable and compatible use of the oceans to protect the world's marine ecosystems.  Called "Our Marvelous Oceans," the new program will start with a three-year commitment that includes adopting sustainable seafood purchasing onboard, new programming for guests and support for the MCBI education program under which annual grants are made by MCBI to graduate students and young scientists in historical marine ecology.</p>
<p/>
<p>"Our Marvelous Oceans" will embrace three elements:  guest and staff education; support for marine conservation biology research; and promotion of healthy marine economic practices by identifying more sustainable choices for the premium line's seafood menu offerings.</p>
<p/>
<p>"Holland <span class="xn-person">America Line</span> is deeply committed to protecting the marine environment, and this partnership will help our company and our guests learn more about issues facing the world's oceans," said Stein Kruse, president and chief executive officer.  "We are very fortunate to be partnering with MCBI -- an organization that is an international expert in protecting our oceans.  This partnership will enable us to benefit from their team of professionals while at the same time enabling them to provide important information to our guests and crewmembers on what is required to improve the health of our oceans.  We are delighted to form this mutually beneficial partnership and provide needed funding for studies as well as apply sound practices by working with MCBI to, among other items, select more sustainable seafood choices for our menus."</p>
<p/>
<p>"We are quite proud to be working with Holland <span class="xn-person">America Line</span> because they're the environmental leader in the cruise industry," said <span class="xn-person">Dr. Elliott Norse</span>, president and founder of MCBI, located in Bellevue, Wash.  "We share a strong interest in healthy oceans, and this is an innovative opportunity to advance the conservation message and reach a new audience - Holland <span class="xn-person">America Line</span> guests.</p>
<p/>
<p>"We know the oceans from different points of view," added <span class="xn-person">Dr. Norse</span>.  "That's a major reason to do this.  Together we will strengthen what we can learn and do for the living oceans that everyone loves and needs."</p>
<p/>
<p>The educational element begins with the launch of a video program series in summer 2010 to be aired on all ships.  Individual programs will introduce ocean issues and highlight important marine conservation topics that relate to the ships' itineraries.  A final program will address marine spatial planning - an ecosystem-based approach to benefit ocean life and the ocean economy that MCBI, leading marine scientists, ocean policy experts, the <span class="xn-location">United States</span> and a growing number of governments around the globe are advocating.</p>
<p/>
<p>The "Signature of Sustainability" seafood program also begins in summer 2010 by adopting sustainable seafood purchasing practices recommended by MCBI.  Kruse added, "Holland <span class="xn-person">America Line</span> wants to make sure that the seafood we serve is consistent with our programs for protecting the oceans on which we operate."</p>
<p/>
<p>Holland <span class="xn-person">America Line</span> will also annually fund Mia J. Tegner Memorial Research Grants.  The grants, determined by MCBI and given in the areas of marine environmental history and ecology, fund several projects each fall by providing critical support for graduate students and other researchers.  MCBI scientists will also conduct lectures aboard select cruises throughout the year.</p>
<pre>
    

    About MCBI
    
</pre>
<p>MCBI is a nonprofit organization dedicated to advancing the science of marine conservation biology and securing protection for the world's marine ecosystems.  Founded in 1996, MCBI is headquartered in Bellevue, Washington, and has offices in Hawaii, California and <span class="xn-location">Washington, DC</span>.  MCBI brings scientists together to diagnose threats to the oceans and works with scientists, conservationists, fishermen, business people, government officials, legislators and the media to fashion sustainable solutions compatible with healthy, living oceans.  MCBI has been instrumental in making the protection of places in the sea one of the leading issues on the world's marine conservation agenda.</p>
<p/>
<p>Find us at Twitter: @HALcruises and @mcbiSavesOceans; Facebook: Holland <span class="xn-person">America Line</span> and (MCBI); Blogs: Holland America Blog and Marine Conservation News; and websites:  <a href="http://www.hollandamerica.com">www.hollandamerica.com</a> and <a href="http://www.mcbi.org">www.mcbi.org</a>.</p>
<p/>
<p>About Holland <span class="xn-person">America Line</span> [a division of Carnival Corporation and plc (NYSE:    CCL and CUK)]</p>
<p>Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies.  Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, <span class="xn-location">South America</span>, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, <span class="xn-location">Mexico</span>, Canada/New England, <span class="xn-location">Europe</span> and <span class="xn-location">Panama</span> Canal.  A 15th ship, ms Nieuw <span class="xn-location">Amsterdam</span>, is scheduled to join the fleet on <span class="xn-chron">July 4, 2010</span>.</p>
<p/>
<p>Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than <span class="xn-money">$525 million</span>, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.</p>
<pre>
    

    World's Leading Cruise Lines
    
</pre>
<p>The highest-rated premium cruise line in the world, Holland <span class="xn-person">America Line</span> is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, <span class="xn-person">Princess Cruises</span>, Cunard Line, Seabourn Cruise Line and Costa Cruises.  Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.</p>
<pre>
    


    
</pre>
<p> </p>
<p> </p>
<pre>
    
    CONTACT: Sally Andrews         CONTACT: Elizabeth Purvis
    PHONE:   800-637-5029          PHONE:   425-274-1180
    FAX:     206-262-5934          FAX:     425-274-1183
    EMAIL:   pr@hollandamerica.com EMAIL:   media@mcbi.org





    

For further information: For further information: Sally Andrews of Holland America Line, 1-800-637-5029, or fax, +1-206-262-5934, pr@hollandamerica.com; or Elizabeth Purvis of MCBI, +1-425-274-1180, or fax, +1-425-274-1183, media@mcbi.org Web Site: http://www.hollandamerica.com http://www.mcbi.org


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890