Hockey Hall of Fame Member Doug Gilmour raising funds for the Gord Downie Fund for Brain Cancer Research at Sunnybrook.

TORONTO, Nov. 23, 2016 /CNW/ - Hockey Hall of Fame Member Doug Gilmour is putting his efforts behind an important cause - one that resonates with many Canadians. He's asking fans across North America to help him raise funds for the Gord Downie Fund for Brain Cancer Research at Sunnybrook. And in return, he's offering up a chance to win a trip to Toronto to hang with him at a Maple Leafs game, as well as some other cool rewards. The campaign is called Courage: Let's Do It For Gordie.

"If there's one thing Canadians love, it's hockey. And The Tragically Hip. We love The Hip. So, when I heard that my friend Gord Downie was facing the biggest challenge of his life, I felt the need to help in the best way I know how: bring together my friends in the hockey community and fans everywhere to support this important cause," said Doug Gilmour.

Doug's online fundraising campaign is unique – for as little as $10 donation, participants will be entered for a chance to win a trip to Toronto for them and a friend to hang out with Doug in a private box at the Toronto Maple Leafs vs Chicago game on March 18, 2017. The winner and guest will receive roundtrip flights and two nights in a 4-star hotel. Via different tiers of donations, fans can access other limited edition campaign rewards, including some exclusive memorabilia from Doug's personal collection and his very own Harley-Davidson.

Donations to Courage: Let's Do It For Gordie can be made on Boon-Town.com - an online fundraising platform that works with athletes and teams to support the causes that matter to them.

"Let's do it for Gordie, for our friends, for our families and everyone who's been affected by cancer in some way," says Doug.

The Gord Downie Fund for Brain Cancer Research was founded in 2016 by Gord Downie with the mission to give Sunnybrook the tools to help beat brain cancers that are currently unbeatable.

"Donations to the fund allow Sunnybrook to investigate new drugs, surgical techniques and genetic therapies," said Dr. James Perry, neuro-oncologist and head of Sunnybrook's Neurology Program. "Your support will help us conduct groundbreaking research that benefits patients not only at Sunnybrook, but across Canada and around the world."

Boon-Town will accept donations for a chance to win this experience from November 23rd - December 30th, 2016.

For more information about this experience with Doug Gilmour and the Gord Downie Fund for Brain Cancer Research at Sunnybrook, please visit www.boon-town.com starting Wednesday, November 23, 2016.

About The Gord Downie Fund for Brain Cancer Research at Sunnybrook

Donations to the Gord Downie Fund for Brain Cancer Research will give Sunnybrook the tools to help beat brain cancers that are currently unbeatable. Right now we're investigating new drugs, surgical techniques and genetic therapies. We're using ultrasound to help drugs reach tumours that couldn't be reached before. Your support will help us conduct groundbreaking research that benefits patients not only at Sunnybrook, but across Canada and around the world.

About Boon-Town

Boon-town is a new digital media and fundraising platform. We create content that is focused on good things in the world of sports, and we partner with athletes and teams to raise funds and awareness for causes that are important to all of us.  By helping to make a difference, participants are given a chance to win unforgettable experiences and rewards. We're all about using the power of sport to bring everyone together, do good, and have some fun while we're at it.

SOURCE KG Sports and Entertainment Group Inc.

For media inquiries and interview opportunities with Doug Gilmour, please contact: Kelly Gianopoulos, 416-570-1611, [email protected]