Kraft Hockeyville 2013 cancelled due to NHL Lockout
TORONTO, Nov. 20, 2012 /CNW/ - Due to the on-going NHL lockout, Kraft
Canada is cancelling its 2013 Kraft Hockeyville program and investing
in a new program called Kraft Hockey Goes On. The program will award $1 million to Hockey Canada affiliated minor
hockey associations across the country.
"Through our many years of involvement in community hockey, we realize
there are countless unrecognized hockey volunteers and it's because of
them that our favourite sport goes on," said Jack Hewitt, Vice
President of Marketing Insight & Services, Kraft Canada. "There are
over four million volunteers who dedicate themselves to ensure the game
is played from coast to coast. This year, we're celebrating these
heroes of the game."
Kraft Hockey Goes On is celebrating and recognizing local hockey volunteers and providing
them with a way to give back within their community. Through the
program over $1 million will be given to Hockey Canada affiliated minor
hockey associations across the country. Kraft Hockey Goes On will:
recognize the top 5 volunteers and award his or her local hockey
association with $100,000
recognize an additional 20 volunteers and award his or her local hockey
association with $20,000
provide $100,000 to Hockey Canada to distribute to Learn to Skate
programs at the local level.
"There are many things that help set up a game of hockey but the magic
of the sport is the people who make it happen," said Bob Nicholson,
President and CEO, Hockey Canada. "It's the spirit of the Canadian
communities that makes this sport so special. You feel it when you
catch a game at a local arena. That's what hockey is about."
A new survey reveals that 77 percent of Canadians say that local and
community hockey could not survive without the efforts of dedicated
volunteers in communities across Canada.
Communities can nominate local hockey volunteers by going to
KraftHockeyGoesOn.ca from January 21, 2013 until March 8, 2013. A panel
will determine the top 100 individuals. Canadians can vote for their
local hockey volunteer starting March 23, 2013. The top 5 winning
communities will be announced March 30, 2013.
Starting today, communities can go to www.facebook.com/KraftHockeyGoesOn to find out how they can get involved.
About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest
consumer packaged food and beverage company, with revenues of
approximately $19 billion in 2011. Launched as a public and
independent company on Oct. 1, 2012, the new Kraft has the spirit of a
startup and the soul of a powerhouse. The company has an unrivaled
portfolio of products in the beverages, cheese, convenient meals and
grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 25,000 employees in the U.S. and Canada have a passion for
making the foods and beverages people love. Kraft Foods Group is a
member of the Standard & Poor's 500 index. For more information, visit www.kraft.com and www.facebook.com/kraft
About the Survey
Innovative Research Group (INNOVATIVE) conducted an online poll on
behalf of Kraft Canada from November 17 -November 19, 2012. A
representative sample of 1,259 adult Canadians was conducted on
INNOVATIVE's Canada 20/20 national research panel. Online studies are
based on representative samples rather than probability samples so
margins of error do not apply. An unweighted probability sample of the
same size has a margin of error of + or - 2.76%, 19 times out of 20.
Video with caption: "Video: Kraft Hockey Goes On". Video available at: http://www.youtube.com/watch?v=HuC-lJV-cLk&feature=youtu.be
Image with caption: "Kraft Hockey Goes On (CNW Group/Kraft Canada)". Image available at: http://photos.newswire.ca/images/download/20121120_C9692_PHOTO_EN_20998.jpg
PDF available at: http://stream1.newswire.ca/media/2012/11/20/20121120_C9692_DOC_EN_20944.pdf
SOURCE: Kraft Canada
For further information:
Jennifer Zed at Edelman