New and extended partnerships with hockey governing bodies
TORONTO, Dec. 20 /CNW/ - To help hockey happen in communities across
North America and continue building its brand momentum in both
countries, RBC today announced an extended commitment with Hockey
Canada and a new multi-year partnership with USA Hockey.
"RBC Play Hockey is a strong and clear message of support for our game,
and of faith in its future," said Bob Nicholson, president and CEO of
Hockey Canada. "Uniting governing bodies and hockey stars from across
North America in a single grassroots cause is unprecedented. RBC was
clearly listening to our call-to-action at the recent World Hockey
Summit in Toronto and today they have given an enormous boost to
Building on a partnership that began more than 15 years ago, RBC will
continue to be a premier partner of Hockey Canada and the official
sponsor of Canada's national men's and women's teams. RBC will also
remain as the title sponsor of the National Junior A Championship, the
RBC Cup, the RBC Junior A Scholarship Award and the RBC Canadian Junior
A Player of the Year Award.
As the new financial services partner for USA Hockey, the national
governing body of the sport of ice hockey in the United States, RBC's
support of amateur hockey now spreads across North America. In addition
to being an official sponsor of the United States Men's and Women's
National teams, RBC is a premier partner of the 2011 World Junior
Championship, 2012 Women's World Championship and the USA Pond Hockey
"USA Hockey is thrilled to partner with RBC, an organization with such a
distinguished track record in helping to grow the game of hockey," said
Dave Ogrean, executive director, USA Hockey. "RBC has helped build
amateur sport for decades and we look forward to their support in
encouraging, developing and advancing our sport in the years to come."
"We are pleased to expand our commitment to hockey right across North
America and play a greater role in developing the game," said Jim
Little, chief brand and communications officer, RBC. "Later this month,
at the 2011 World Junior Championship in Buffalo, we will begin to
connect and unify our passion for hockey in both nations. And through
these strategic partnerships, RBC will continue to build our brand
momentum, engage our clients and employees and have a positive, social
impact on the big cities and small towns where hockey happens."
To celebrate the extended partnership, RBC has provided $75,000 to
develop the Hockey Canada Getting Started online resource tool to encourage more people to play the game. Through
this new site, users will be able to easily find minor hockey
associations, hockey arenas and outlets to purchase hockey equipment
that are close to home. This new tool will help increase player
registration, eliminate barriers to hockey participation, provide a
greater awareness of the sport, and encourage a more active lifestyle
for Canadians of all ages.
These partnerships will enhance the recently announced RBC Play Hockey
program which will distribute $1,000,000 in grants to help grow the
game across North America. Grant applications will be accepted at www.rbcplayhockey.com beginning on December 26, 2010. All applications will be reviewed by a
selection of hockey experts. Successful applications will be awarded an
RBC Play Hockey Grant of up to $25,000.
Eleven RBC Play Hockey Ambassadors, including Hockey Hall of Famers
Steve Yzerman and Brian Leetch, and current stars Steven Stamkos, P.K.
Subban, Greg Westlake and Jayna Hefford will help encourage Canadians
and Americans to take up the sport. The ambassadors will share their
passion and offer support to the countless volunteers engaged in
growing the game at the grassroots level. For a complete list of RBC
Play Hockey Ambassadors, visit www.rbcplayhockey.com.
RBC is committed to helping hockey happen in communities across North
America. As a premier partner of Hockey Canada and USA Hockey, RBC is
an official sponsor of each country's men's and women's national teams,
the 2011 IIHF World Junior Championship, Canada's National Junior A
Championship - RBC Cup - and the Hockey Hall of Fame. RBC sponsors
amateur sport in communities across North America, from grassroots
programs to national sport associations and elite-level athletes.
For further information: For further information:
Jackie Braden, RBC Brand Communications, 416-974-1724, email@example.com