Hockey Canada Alumni to Take Center Ice At Molson Canadian Hockey House

    
    - Canuck great Stan Smyl named "official ambassador"; Barenaked Ladies
    and Comedian Sean Cullen among those scheduled to perform -
    

VANCOUVER, Oct. 6 /CNW/ - Hockey fans from around the world got a look at their future home during the Vancouver 2010 Olympic Winter Games as plans for Molson Canadian Hockey House were further unveiled today in Vancouver. Hockey Canada President Bob Nicholson joined Vancouver Canuck and Team Canada Alumnus Stan Smyl in introducing the preliminary hockey and entertainment lineups planned for the venue which include appearances by Hockey Hall of Famers Paul Coffey, Cam Neely, and 2009 inductee Luc Robitaille, Hockey Canada Alumni Peter Mahovlich, Danny Gare, Russ Courtnall and performances by the Barenaked Ladies and Comedian Sean Cullen. Barenaked Ladies' drummer Tyler Stewart has signed on as Entertainment Director, responsible for creating a stellar lineup of top Canadian and International entertainment programming for the venue. Multiple-day VIP passes are now available via www.molsoncanadianhockeyhouse.com

    
    "If you build it they will come," said Bob Nicholson, President, Hockey
    Canada in reference to the legions of hockey fans expected to descend
    onto Vancouver for what many are calling the "Hockey Games". "We have
    worked closely with Jordan and his team at Vision/Co over the past three
    years to create the ultimate experience for hockey fans. Located in the
    heart of the hockey action, Molson Canadian Hockey House will be a
    showpiece for our game, blending heritage and live entertainment sure to
    excite and inspire the world's biggest hockey fans."
    

Located on the shores of North East False Creek at Concord Place Exposition and Activity Zone just steps away from all the on-ice action at Canada Hockey Place (GM Place), Molson Canadian Hockey House will be the epicenter of hockey offering a packed schedule of live sporting broadcasts, top entertainment acts, local delicacies and cold beer supplied by Molson Canadian.

    
    "There's no bigger stage than the 2010 Winter Games to showcase the best
    our land has to offer, from its people, its sport, its music and its
    beer," said Jamie Sprules, Senior Brand Manager, Molson Canadian. "Molson
    Canadian Hockey House aims to become a lighthouse for hockey fans in
    Vancouver, inviting them to experience Canada's true hockey culture the
    way it was intended to be."
    

In total, Molson Canadian Hockey House will host up to 17 live concert events during the Games, not including impromptu appearances by surprise guests attending the festivities.

    
    "Molson Canadian Hockey House will be the heart and soul of hockey during
    the 2010 Winter Games," said Jordan Bitove, President, Vision/Co, whose
    company is also managing the execution and public relations for the
    project. "This will be the largest free-standing pavilion ever
    constructed in Canada and we're going to pack it with the best in sport,
    entertainment and hospitality, ensuring it's nothing less than a world-
    class hockey house."

    "Molson Canadian Hockey House is going to be THE place to be in Vancouver
    during the Games," said Barenaked Ladies' Tyler Stewart, Entertainment
    Director, Molson Canadian Hockey House. "We're going to pack the schedule
    with a solid lineup of nightly entertainment that, combined with hockey's
    most passionate fans, is a recipe for an unbelievable, once in a lifetime
    experience."
    

In addition to its entertainment offerings, the site will also be home of the International Lounge (International Ice Hockey Federation) and to Hockey Canada House (Hockey Canada). Both will host VIP members from hockey's elite Canadian and international communities.

    
    "The idea about a hockey house was born prior to the 2006 games in Turin
    and it was a huge success. Planning for 2010, we were committed to repeat
    the success formula in Vancouver. As the President of the International
    Ice Hockey Federation I am delighted that we can officially announce the
    Molson Canadian Hockey House, which will be the place to be between the
    Olympic hockey games. I would like to thank Molson and Hockey Canada who
    made this possible in co-operation with Concord and Vision Co." said Rene
    Fasel, IIHF President and IOC Executive Committee member.

    Molson Canadian Hockey House Fast Facts:
    ----------------------------------------

    -  At 81,000 square feet, the entire hospitality pavilion is nearly one
       and a half times larger than a CFL football field (58,000 square feet)
    -  The venue is expected to host more than 50,000 fans throughout the
       2010 Olympic Winter Games.
    -  Over 350,000 cans of Molson Canadian will be served
    -  MCHH will feature 1,400 square feet of video images, a 40,000 watt
       sound system, 38,000 LEDs and over 92 million video pixels
    -  Every attempt will be made to reduce our carbon footprint as much as
       possible. This will include but is not limited to, recycling and using
       recycled/biodegradable products.
    -  MCHH will be in operation from 11:00 am until 2 am each day.
    

Molson Canadian Hockey House opens to the public on February 12, 2010 and is in operation through the 28th. Construction on the venue is set to begin October 15th.

Multiple-Day VIP Passes go on sale today. Visit www.molsoncanadianhockeyhouse.com for more details, along with a 3-D virtual tour of Molson Canadian Hockey House.

About Molson Canadian

The Molson family has been proudly brewing Canada's beer since 1786. From this brewing legacy comes a premium lager that exemplifies our country's great brewing tradition. Molson Canadian is a multiple award winner, having captured seven gold medals at the Monde Selection, as well as earning gold at the North American Beer Awards and silver at the World Beer Cup. Molson Canadian is slow brewed using only the finest Canadian barley, pure Canadian water, two types of hops and no preservatives. Molson Canadian, a beer that's as clean, cold, and crisp as the country it comes from.

About the International Ice Hockey Federation (IIHF)

The IIHF, founded on May 15, 1908 in Paris, France, is the governing body of international ice hockey and inline hockey. The IIHF features 68 member associations, each of which is the national governing body of the sport in its nation. Besides controlling the international rulebook, processing international player transfers, and establishing officiating guidelines, the IIHF runs numerous development programs designed to bring hockey to a broader population. The IIHF also presides over ice hockey in the Olympic Games, and over the IIHF World Championships at all levels, men, women, juniors under-20, juniors under-18 and women under-18. Each season, the IIHF in collaboration with its local organizing committees, runs around 25 different World Championships in the five different categories. Besides the world championships, the IIHF also runs a set of European club competitions, including the Champions Hockey League, the Continental Cup and the European Women's Champions Cup. In the centennial year 2008, the IIHF (in co-operation with the NHL and the NHLPA) introduced the Victoria Cup, a new annual competition in which the European club champion faces a challenger from the National Hockey League.

About Hockey Canada

Hockey Canada is the governing body for hockey in Canada and a member of the International Ice Hockey Federation (IIHF), with a membership through its 13 provincial branch associations of over 700,000 players, coaches and officials. Hockey Canada is a not-for-profit organization that creates leading-edge hockey development programs for its members to deliver in communities across Canada, provides consistent rules and regulations and various other membership services from coast to coast, manages numerous regional, national and international hockey championships and events, and leads the operation of all teams that represent Canada in international hockey competition. Hockey Canada's mission is to "lead, develop and promote positive hockey experiences."

About Concord Pacific and Concord Exposition and Activity Zone

Concord Pacific is a proud community supporter of annual citywide events as well as a contributor to various charities year after year. Concord is excited and proud to introduce the 300,000 sq ft Concord Place Exposition and Activity Zone adjacent to the 2010 Hockey and Ceremony Venues as well as the Athletes Village.

The company is a developer of multi-phased, master planned residential neighborhoods that are strategically designed to enhance the lifestyles of its residents. Concord Pacific is also creating new communities across Canada including: Concord CityPlace in Toronto, Ontario, Concord Park Place north of Toronto, Porteau Cove just north of West Vancouver, Concord Gateway in Richmond and Park Place, the former infinity2 project in Central City, Surrey BC. For more Information on Concord Pacific visit www.concordpacific.com and Concord Place at www.concordplace.ca

SOURCE VISION COMPANIES

For further information: For further information: Adam Moffat, Molson, (416) 679-7557, Adam.moffat@molson.com; Szymon Szemberg, International Ice Hockey Federation, +41 44 562 22 60, szemberg@iihf.com; André Brin, Hockey Canada, (403) 777-4557, abrin@hockeycanada.ca; Marsha Mowers, Vision/Co, (416) 341-2474 x270, marsham@visioncompanies.com; Peter Udzenija, Concord Pacific Developments Inc., (604) 899-7237, peter.udzenija@concordpacific.com

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