With an outstanding new release schedule, unparalleled assortment of
catalog and its hallmark customer service, hmv Canada stands alone as
Canada's premier retail entertainment hub
TORONTO, Nov. 5, 2012 /CNW/ - hmv Canada, Canada's premiere retail
destination for music and entertainment, officially announced today its
holiday season campaign. Titled "It's What They Want", hmv Canada will
look to build on the success of 2011's record breaking holiday sales by
delivering to consumers the season's most sought after music, movie and
The campaign will be anchored by an outstanding release schedule
featuring new music from acclaimed artists such as One Direction, Bruno
Mars, and Rihanna, along with blockbuster hits such as The Dark Knight Rises, Ted, and The Bourne Legacy. In addition, with over 100 retail locations across Canada, consumers
will be able to enjoy the industry's most extensive catalog, filled
with exclusive ready to order merchandise.
"We are incredibly excited the holiday season is upon us," said Nick
Williams, President and CEO of hmv Canada. "2012 has been a tremendous
year for us as we saw a significant uptick in our business and so the
holiday season is an opportunity to build on that momentum. We are
adapting our in-store, online and digital experiences to meet evolving
consumer trends, while maintaining our commitment to providing the best
service possible. In doing so, we will continue to remind Canadians
that we are their premier gift-giving destination this year."
In addition to in-store and catalog merchandise, hmv Canada has the
perfect solution for the indecisive holiday shopper. Redeemable at any
hmv Canada location, a HMV Canada gift card is an easy and convenient
way to give the gift of music and entertainment this season.
Finally, through Purehmv, the company's loyalty rewards program, HMV Canada will offer its 1.2
million plus activated members the opportunity to earn even more
rewards this season. These include added value coupons accessible via
social media, priority access to exclusive gifts with purchase, weekly
pure point offers and access to member only contests, making this a
truly memorable season for members.
For more information on great holiday gifts, visit hmv.ca.
About hmv Canada
hmv Canada's first store opened in 1986, from which it has grown to
become a Canadian entertainment market leader with 113 stores from
Newfoundland to British Columbia, including flagship locations in
Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its
market, launching in 2009 hmvdigital.ca, a digital music store offering
over 12 million MP3 tracks for download, and in 2010, the hmv Pure customer rewards program, which has attracted over 1.2 million paid
cardholders. hmv has been named Canadian Music Retailer of the Year for
the past 20 years, and has also been recognized as the Canadian
Entertainment Network DVD Retailer of the Year.
SOURCE: HMV Canada Inc.
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