hmv Canada Gives Canadians "What They Want" this Holiday Season

With an outstanding new release schedule, unparalleled assortment of catalog and its hallmark customer service, hmv Canada stands alone as Canada's premier retail entertainment hub

TORONTO, Nov. 5, 2012 /CNW/ - hmv Canada, Canada's premiere retail destination for music and entertainment, officially announced today its holiday season campaign. Titled "It's What They Want", hmv Canada will look to build on the success of 2011's record breaking holiday sales by delivering to consumers the season's most sought after music, movie and entertainment products.

The campaign will be anchored by an outstanding release schedule featuring new music from acclaimed artists such as One Direction, Bruno Mars, and Rihanna, along with blockbuster hits such as The Dark Knight Rises, Ted, and The Bourne Legacy.  In addition, with over 100 retail locations across Canada, consumers will be able to enjoy the industry's most extensive catalog, filled with exclusive ready to order merchandise.

"We are incredibly excited the holiday season is upon us," said Nick Williams, President and CEO of hmv Canada. "2012 has been a tremendous year for us as we saw a significant uptick in our business and so the holiday season is an opportunity to build on that momentum.  We are adapting our in-store, online and digital experiences to meet evolving consumer trends, while maintaining our commitment to providing the best service possible. In doing so, we will continue to remind Canadians that we are their premier gift-giving destination this year."

In addition to in-store and catalog merchandise, hmv Canada has the perfect solution for the indecisive holiday shopper. Redeemable at any hmv Canada location, a HMV Canada gift card is an easy and convenient way to give the gift of music and entertainment this season.

Finally, through Purehmv, the company's loyalty rewards program, HMV Canada will offer its 1.2 million plus activated members the opportunity to earn even more rewards this season.  These include added value coupons accessible via social media, priority access to exclusive gifts with purchase, weekly pure point offers and access to member only contests, making this a truly memorable season for members.

For more information on great holiday gifts, visit

About hmv Canada

hmv Canada's first store opened in 1986, from which it has grown to become a Canadian entertainment market leader with 113 stores from Newfoundland to British Columbia, including flagship locations in Toronto, Edmonton, and Montreal. hmv Canada is an innovator in its market, launching in 2009, a digital music store offering over 12 million MP3 tracks for download, and in 2010, the hmv Pure customer rewards program, which has attracted over 1.2 million paid cardholders. hmv has been named Canadian Music Retailer of the Year for the past 20 years, and has also been recognized as the Canadian Entertainment Network DVD Retailer of the Year.           

SOURCE: HMV Canada Inc.

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AJ Goodman
FTI Consulting

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HMV Canada Inc.

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