HIT Technologies Announces Official Launch of HITCASE® PRO-6

Releases Ground Breaking iAdventure Video

VANCOUVER, July 15, 2015 /CNW/ - HIT Technologies Inc. (TSXV:HIT) ("HIT" or the "Company"), designs, develops, manufactures and distributes the world's most advanced adventure products for iPhone, including the shockproof, waterproof HITCASE® PRO with professional lens and mounting systems for the iPhone. Today, HIT announces the official launch and general availability of its much-anticipated HITCASE PRO-6 offering for Apple's iPhone 6. As part of the launch, HIT also released its iAdventure showcase video, which the Company filmed entirely with HITCASE protected iPhones.

"We anticipate reaching general availability online for our new HITCASE PRO-6 by next week," said Brooks Bergreen, CEO of HIT Technologies. "The HITCASE PRO-6 is a complete redesign of our prior offerings. It is more streamlined and has greater functionality, yet is equally durable, waterproof and user-friendly. In addition, we are now manufacturing in the United States, consistent with our dedication to premium precision engineering."

Mr. Bergreen continued, "We began shipping on a limited basis to pre-order customers at the end of May, and have been receiving fantastic feedback. We kept production to lower levels for the month of June to ensure our quality requirements were met. Production is now at a level where we can clear our order backlog and begin shipping to customers within industry standard shipping timelines. Over the coming weeks, we will be building up our inventory levels for shipping to a limited number of retailers and distributors by August."

As part of the HITCASE PRO-6 launch campaign, HIT commissioned its iAdventure video featuring HIT's world class athletes and filmed entirely with HITCASE protected iPhones. The video has already had 225,000 views since its social media release at the end of June 2015. HIT believes that the quality of the iAdventure video is a testament to how far the iPhone has come and how much further it is ready to go with a HITCASE.   

HITCASE PRO design highlights:

  • Protects the iPhone in a easy to operate HITCASE that is shockproof, waterproof to 33 feet and does not interfere with the functionality of the iPhone;
  • Enables the iPhone to be attached to mounting systems for capturing exciting action shots. The HITCASE is attached via the Company's patent pending RailslideTM technology, that is also compatible with mounts made for GoPro; and
  • Empowers the user with a selection of proprietary interchangeable lenses that extend the picture taking capability of the iPhone. Easily switch between one of four lenses – flat, wide, super-wide and macro – that enable the user to capture everything from a fisheye to a tight up-close shot.

About HIT Technologies Inc.
HIT develops and markets a portfolio of products for use on Apple iPhones across the globe. HIT believes that there is a significant opportunity in helping people get Ready for Adventure™ with the best camera they already have, their iPhone. HITCASE PRO allows people to create exciting photo and video content using patent pending Railslide™ mounts without the need for additional cameras, or gear that get in the way of the fun. With a combination of software, professional quality lenses, patented waterproofing and mounting technologies for every conceivable activity, The HITCASE PRO makes it fun and easy for users to capture and share a day at the beach, on the mountain, in the backyard, or anywhere else life takes you.

Cautionary Statement
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy of this release.

Forward-Looking Statements
This news release contains certain "forward-looking information" within the meaning of applicable Canadian securities laws that are based on expectations, estimates and projections as at the date of this news release. The information in this release about the Company's anticipated use of available funds, and the future plans and objectives of the Company are forward-looking information.

Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information.

This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others, global economic climate; dilution; the Company's limited operating history; future capital needs and uncertainty of additional financing; the competitive nature of the industry; currency exchange risks; the need for the Company to manage its planned growth and expansion; the effects of product development and need for continued technology change; protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry; network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to personnel; reliance on key personnel; global economic and financial market deterioration impeding access to capital or increasing the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law.

SOURCE HIT Technologies Inc

For further information: For additional investor information, contact: Brooks Bergreen, CEO HIT Technologies Inc., invest@hitcase.com, www.hitcase.com/invest; For media inquiries, contact: Kelly Cutrone, Peoples Revolution PR, kelly.cutrone@peoplesrevolution.com

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