TORONTO, July 27, 2016 /CNW/ - Shaping the creative lexicon for the country's No. 1 public relations and public affairs firm is no small task. Enter Matthew May, Hill+Knowlton Strategies Canada's (H+K) new national creative director. The firm is excited to have Matthew's big thinking and fresh ideas complement its growing creative team, which offers clients access to best-in-class digital media production, design, content and buying—and the ability to integrate seamlessly with traditional public relations and government affairs expertise.
"Gone are the days when clients need to look beyond the walls of their trusted agency partners for creative and digital services," says Joseph Peters, chief strategy officer at H+K. "Stack an in-house creative team comprised of copywriters, web developers, ad buyers, UX experts, graphic designers and content strategists, managed by someone with Matthew's keen attention to detail and appreciation for authenticity in the digital landscape, and you create a one-stop powerhouse for clients."
Working in concert with the firm's trusted Research+Measurement arm, Matthew's team creates bespoke programs designed to create buzz, foster engaged conversation and generate real results. From advocacy campaigns and cause marketing to product launches and tourism, Matthew's experience will help clients push boundaries and create rich content to reach targeted audiences in both the B2B and B2C spaces.
Matthew has a bachelor of arts (honours) in visual communication from Ravensbourne College of Design & Communication in the UK, alongside nearly 20 years of experience at digital and advertising agencies on two continents, working with global brands such as Virgin Group of Companies, General Motors and Energizer. His work has been celebrated by the PROMO! Awards, Canadian Marketing Association, ACE Awards and The New York Festival Awards to name only a few. Matthew is based in H+K Toronto.
With nine offices across the country, Hill+Knowlton Strategies Canada is a leader in both public relations and public affairs. Headquartered in Toronto, the company is the No. 1-rated strategic communications firm in the country. Its experts specialize in corporate communications, content marketing, research and measurement, public affairs, marketing communications, crisis, energy, technology, health care, social and digital communications, financial communications and transactions. The only communications firm to have earned the Canada Order of Excellence for Quality from Excellence Canada, it has been recognized as one of the Best Workplaces in Canada for 10 consecutive years. Its parent company, Hill+Knowlton Strategies Inc., has 87 offices in 49 countries as well as an extensive associate network; and it is a member of WPP (NASDAQ: WPPGY), one of the world's largest communications services groups.
SOURCE Hill & Knowlton Canada
Image with caption: "Matthew May (CNW Group/Hill & Knowlton Canada)". Image available at: http://photos.newswire.ca/images/download/20160727_C5781_PHOTO_EN_742652.jpg
For further information: Sarah Brandon, (416) 413 4773, Sarah.Brandon@hkstrategies.ca