TORONTO, March 2, 2017 /CNW/ - With decades of experience in the financial services and technology space, High Road announced today that it's been named the Agency of Record for media and influencer relations for globally-renowned, peer-to-peer international money transfer platform, TransferWise.
Headquartered in London, England with eight offices around the world and more than one million customers, TransferWise is a highly-regarded disruptor on the fintech scene; one of MIT Technology Review's 50 Smartest Companies of 2016 and lauded as a Tech Pioneer at the 2015 World Economic Forum. TransferWise operates in more than 50 countries and services more than 600 currency routes globally, all while offering customers the real, mid-market exchange rate – or to put it simply, the one you find on Google – for a menial 1% fee.
"We were looking for an agency partner with a strong financial background and the technology sector expertise to help us raise our profile, grow the brand and broaden our reach in Canada," said Jo White, Director of Corporate Affairs, TransferWise. "We also wanted an agency who shared our passion for driving change and pushing the envelope. High Road showcased that they understood our personality and had the experience to back it up."
TransferWise is the brain-child of two heavyweights in the fin and tech scenes: Skype's first employee, Taavet Hinrikus and financial consultant Kristo Käärmann. Following its inception in 2011, the company was quickly acclaimed as Wired UK's "Start-up of the week" and "one to watch" by TechCrunch. High Road will continue to build on this resounding international reputation to help drive local awareness.
"Since its launch in 2011, TransferWise has made it its mission to shake up the international money transfer scene," said Patrick Gladney, SVP and Partner at High Road. "And with Canada's deep multi-cultural roots there's a strong appetite and opportunity for choice in this market. We're excited to bring TransferWise to the forefront of Canada's international money transfer market."
High Road, an integrated communications agency, has offices in Toronto, Montreal, Ottawa, and Los Angeles. The TransferWise account will be managed out of the Toronto office.
TransferWise is the international money transfer platform based on peer-to peer technology. Launched globally in 2011 and in Canada in 2016, it is one of the most successful European fintech startups having raised $117m in funding from investors such as Andreessen Horowitz, Sir Richard Branson, Valar Ventures and Max Levchin, the co-founders of PayPal. TransferWise was named a World Economic Forum Tech Pioneer in 2015.
Co-founded by Taavet Hinrikus and Kristo Käärmann, the company was created out of frustration with the high fees charged by banks on international money transfer. TransferWise uses the real exchange rate: the mid-market rate - without the hidden markup fees. Over $1 billion is transferred across the globe every month using the TransferWise platform, saving customers more than $1 million every day. TransferWise is working to make the world better by helping to make the financial system fair.
About High Road
High Road shapes communications strategies for technology and digital lifestyle companies in the United States and Canada. Since 1996, High Road has pushed the boundaries of traditional public relations with creative ideas and integrated thinking that connects all aspects of marketing and communications. The company has more than 65 employees in four offices, Toronto, Ottawa, Montreal and LA. For more information on the company and our areas of expertise, please visit highroad.com.
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