Hendrick's® Gin Unveils the First-Ever CORGAN: The "Cucumber Organ of Remarkably Glorious Auditory Nirvana"

TORONTO, Nov. 30, 2016 /CNW/ - Today, Hendrick's® Gin revealed a whimsical spectacle unlike anything the world has ever seen before. Throughout the day on November 30th and December 1st, holiday shoppers prone to wonder and curiosity are advised to keep an eye out for the Hendrick's® CORGAN, or rather, the Cucumber Organ of Remarkably Glorious Auditory Nirvana.

The Hendrick's® CORGAN is the first of its kind, built completely from scratch using technology created specifically for this occasion. Hendrick's uses two very different types of stills in the production of their small-batch gin - an antique Bennet from 1860 and a rare Carter-Head still. Both hail from the opulent Victorian era, which is where they drew their inspiration for the design of this extraordinary apparatus. The actual organ keys are made of real, whole cucumbers - 49 to be exact - which harness the energy of touch to translate electric currents from the organist's fingertips though each individual cucumber, and the result is a glorious composition of notes arranged into some of the worlds most beloved and unusual melodies.

"We promise not to be offended by long stares or funny looks, and if you want to call it bizarre we will accept the accolade with pride," says Alvin Ramchurn, Canadian Hendrick's® Gin Brand Ambassador. "It would be silly not to expect an unusual reaction to such a peculiar contraption, because after all, that is what Hendrick's® Gin is all about!"

Set to unfold in the epicentre of the Toronto Eaton Centre, one of city's most popular tourist destinations, the Hendrick's® CORGAN delivers a never-before seen botanically-inspired, odditory experience, featuring some of Toronto's most highly decorated organists performing an array of fanciful holiday tunes. Accompanied by cucumber carolers distributing delightfully wrapped cucumbers and dainty red roses, Canadians can ease the chaos of holiday shopping by imbibing in a remarkably tiny and tasty Hendrick's® Gin & Tonic in miniature tea cups.  

"We exist not only to tempt and tantalize the taste buds, with our essence of rose and cucumber, but also to open the mind to experiences typically attributed to those with A-typical tendencies," continued Ramchurn. "The CORGAN is a true manifestation of the unusual, the unimaginable, the whimsical, and  peculiar persona that sets Hendrick's® Gin apart, and we wouldn't have it any other way."

Designed to captivated the hearts and imagination of thousands of holiday shoppers, the Hendrick's® CORGAN will call the Toronto Eaton Centre home for two days only between 10:00 a.m. and 10:00 p.m. on November 30th and December 1st. But that's not all. Not only is this a first endeavor for the world of instrumentals, it is an Eaton Centre first as well. During the afternoons, between 2:00 p.m.  – 8:00 p.m., adult (legal drinking age) shoppers will have the opportunity to experience the first-ever consumer facing alcoholic beverage tasting to take place inside the shopping centre.  Fancy that!

To learn more about Hendrick's® Gin, or if you're just in need of some cocktail inspiration, visit https://us.hendricksgin.com/.

ABOUT HENDRICK'S®GIN

HENDRICK'S® is a deliciously super premium gin, made with a number of unusual twists to deliver a most curious arrangement.  Unlike ordinary gins, HENDRICK'S® is handcrafted in small batches using a two still process to bath and steam the 11 constituent botanicals. Only HENDRICK'S® is made with infusions of cucumber and rose petals, producing a wonderfully refreshing gin with a delightfully floral aroma. HENDRICK'S® is the only gin made in a combination of a Carter-Head and copper pot still, creating a divinely smooth gin with both character and balance of subtle flavours.  www.hendricksgin.com

ABOUT WILLIAM GRANT & SONS LTD.

William Grant & Sons is an independent family-owned distiller founded by William Grant in 1887 and today still controlled by the fifth generation of his family. Named 'IWSC Distiller of the Year' in 2013 for the sixth consecutive year, William Grant & Sons distils some of the world's leading brands of Scotch whisky, including the world's favourite single malt Glenfiddich®, the handcrafted range of The Balvenie® single malts and one of the world's best loved blended Scotches, Grant's®, as well as selected other spirits, including Hendrick's® Gin, Sailor Jerry® Spiced Rum, Tullamore Dew®, Monkey Shoulder® Whisky, and Reyka® Vodka. William Grant & Sons is represented by Peter Mielzynski Agency (PMA CANADA) in Canada.

SOURCE William Grant & Sons Ltd.

Image with caption: "The Hendrick’s® CORGAN, or rather, the Cucumber Organ of Remarkably Glorious Auditory Nirvana, is the first of its kind. The organ keys are made of real, whole cucumbers which harness the energy of touch to translate electric currents from the organist’s fingertips though each individual cucumber resulting in a beautiful composition of some of the world's most beloved and unusual melodies. (CNW Group/William Grant & Sons Ltd.)". Image available at: http://photos.newswire.ca/images/download/20161130_C4752_PHOTO_EN_828158.jpg

For further information: Amanda Gun-Munro, AGM*PR, amanda@agmpr.net, 647-969-6413


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