New "AgJunction" Brand Identity Reflects Singular Focus on Precision
HIAWATHA, KS, May 24, 2013 /CNW/ - (TSX: HEM)—AgJunction Inc. (formerly Hemisphere GPS Inc.), a leading provider of
innovative hardware and software solutions for precision agriculture,
today announced the change of its corporate name and associated Toronto
Stock Exchange trading symbol, new brand identity, and a re-designed
family of company and product web sites.
At the Hemisphere GPS Inc. Annual General and Special Meeting on May 15,
2013, shareholders approved a name change for the Company from
Hemisphere GPS Inc. to AgJunction Inc. Consistent with the official
name change, the Company is also announcing a new stock trading symbol
(TSX:AJX), under which its common shares will begin trading on or about
May 29, 2013.
The evolution of the AgJunction corporate brand began with the
announcement of a new, precision agriculture-focused growth strategy
under the leadership of Rick Heiniger, who was appointed president and
CEO in September, 2012.
"Our new brand represents a strategic shift in vision and message while
at the same time supporting AgJunction's industry-leading hardware
technology brands" says Heiniger. "The new identity supports a singular
vision of integrating core technologies in a world of convergence and
connectivity in precision agriculture."
AgJunction deployed an integrated family of websites reflective of the
new identity, including a corporate site (www.agjunction.com), and
divisional sites for Outback Guidance® (www.outbackguidance.com),
Satloc® (www.satloc.com), and AgJunction Cloud Services (www.cloudservices.agjunction.com).
The new websites integrate the Company's mission critical hardware,
software and enterprise-level cloud services with an updated, modern
design while also highlighting its industry-leading brands for both air
and ground applications. The integrated web framework allows users to
access all sites seamlessly, and provides secure access for AgJunction
Cloud Services clients directly from the corporate homepage.
"We believe the new brand identity strengthens the Company on its
mission to advance our cloud-hosted technologies and simplify field
applications for both growers and their agricultural service
providers", adds Heiniger.
AgJunction provides innovative hardware and software applications for
precision agriculture worldwide. The Company holds numerous patents and
markets its products and services under leading brand names including
Outback Guidance®, Satloc®, and AgJunction® Cloud Services. AgJunction
supports advanced farming practices and enables seamless data
connectivity among growers and their agricultural service providers.
The Company is headquartered in Hiawatha, Kansas, with facilities in
Arizona, Pennsylvania, Manitoba and Queensland, Australia. AgJunction
is listed on the Toronto Stock Exchange (TSX) under the symbol "AJX"
and is one of the TSX Cleantech designated companies. For more
information, please go to www.agjunction.com.
Certain statements contained in this press release constitute
forward-looking statements. These statements relate to future events or
future performance. All statements other than statements of historical
fact may be forward-looking statements. These statements involve known
and unknown risks, uncertainties and other factors that may cause
actual results or events to differ materially from those anticipated in
such forward-looking statements. In particular, this press release
contains forward-looking statements pertaining to, but not limited to,
anticipated timing of trading under the Company's new trading symbol
and the Company's beliefs regarding the benefits of the brand identity
on its mission to advance its cloud-hosted technologies and simplify
field applications. These forward-looking statements are subject to
numerous risks and uncertainties, certain of which are beyond
Hemisphere GPS' control, including, but not limited to: the impact of
general economic conditions, industry conditions, increased
competition, the lack of availability of qualified personnel or
management, fluctuations in foreign exchange or interest rates, stock
market volatility, and obtaining required approvals of regulatory
authorities. With respect to forward-looking statements contained in
this press release assumptions have been made regarding, among other
things: future technological developments, availability of key
supplies, components, services, networks and developments, future
exchange rates, the impact of increasing competition, the continuity of
existing business relationships, conditions in general economic and
financial markets, availability of skilled labour, and ability to
obtain required regulatory approvals. Hemisphere GPS' actual results,
performance or achievement could differ materially from those expressed
in, or implied by these forward-looking statements and, accordingly, no
assurances can be given that any of the events anticipated by the
forward-looking statements will transpire or occur, or if any of them
do so, what benefits, including the amount of proceed, that Hemisphere
GPS will derive therefrom. The forward-looking statements contained in
this press release are made as of the date of this press release.
Except as required by law, the Company disclaims any intention and
assumes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
SOURCE: Hemisphere GPS Inc.
For further information:
President and Chief Executive Officer
Hemisphere GPS Inc.